中国外交部和美国国务院官网主页的多模态话语分析
发布时间：2018-10-13 12:03
【摘要】：在当今信息时代,多模态语篇在人们的日常阅读中所占的比例日益增大。如何解读多种模态之间的关系和如何提高多模态话语解读能力,成为亟需研究的现实话题。作为交流的主要平台,网站无疑成为了一种较为经济的传播和获取信息的媒介。在国内外学术领域,对网页语篇的多模态话语分析研究在近几年备受关注。在中国,网页的多模态话语分析是一个新兴的学术研究领域。目前网页多模态研究涉及个人网页、外宣网页、微博、购物网站、银行网站、博物馆网站、新闻网站、和企业网站等,其中多将评价理论、视觉语法、图文关系理论、体裁理论等作为理论基础,但还未出现利用GeM模型对比分析国家外交部门官方网站的多模态话语分析。因此本研究试图进一步扩大多模态话语分析的研究范围。中国和美国作为当今世界的两个重要国家,分别是发展中国家和发达国家的典型代表。作为国家对外宣传的窗口之一,中国外交部官网和美国国务院官网都承担着对外公布国家外交政策和外交活动的功能。其主页作为一种多模态网络语篇,对宣传国家外交理念、塑造国家形象等方面所产生的影响是不可估量的。Bateman 创建 了体裁和多模态模型(Genre and Multimodality Model),简称 GeM模型,是关于多模态语篇的分析框架。以GeM模型作为理论框架,对官方网站进行研究可以扩展多模态语篇实证研究的范围。本研究将根据体裁与多模态模型(GeM model),对中华人民共和国外交部和美国国务院的官网主页进行多模态话语分析。本文使用定量分析与定性分析相结合的方法,依次分析了两个官网主页的基础层、版面层、修辞层和浏览层,找出了每个层面的典型差异并做出解释。在这个分析过程中,本研究探讨主页的各个模态如何构建意义以及在意义建构过程中对国家形象的树立所产生的影响。另外,作为对依据GeM理论模型所做出的分析的补充,本研究从社会文化角度探讨了两个官网主页存在差异的原因。作者期望此研究能从语言学的视角为国家官方网站设计者提供一定理论依据,进而促进国家官方机构网站设计的优化,树立更好的国家形象。
[Abstract]:In the information age, the proportion of multimodal discourse in people's daily reading is increasing. How to interpret the relationship between multiple modes and how to improve the ability of multimodal discourse interpretation has become a practical topic in urgent need of study. As the main platform of communication, website has undoubtedly become a more economical medium for dissemination and access to information. In recent years, the research on multimodal discourse analysis of web pages has attracted much attention in the academic field at home and abroad. In China, multimodal discourse analysis of web pages is a new field of academic research. At present, the multimodal study of web pages involves personal pages, foreign propaganda pages, Weibo, shopping websites, bank websites, museum websites, news websites, and enterprise websites. Most of them will evaluate the theory of evaluation, visual grammar, and the theory of graphic-text relations. Genre theory is the theoretical basis, but there is no multimodal discourse analysis using GeM model. Therefore, this study attempts to further expand the scope of multimodal discourse analysis. As two important countries in the world today, China and the United States are typical representatives of developing and developed countries respectively. As one of the windows of national propaganda, the official website of Chinese Ministry of Foreign Affairs and the official website of the United States Department of State assume the function of publicizing national foreign policy and foreign activities. As a kind of multimodal network discourse, its main page has an incalculable influence on propagating the concept of national diplomacy and shaping the image of the country. Bateman has created the GeM model of genre and multimodal (Genre and Multimodality Model), for short. It is about the analytical framework of multimodal discourse. Using GeM model as the theoretical framework, the research on official website can extend the scope of multi-modal discourse empirical research. Based on genre and multimodal model (GeM model), this study will analyze the multimodal discourse of the official website of the Ministry of Foreign Affairs of the people's Republic of China and the State Department of the United States of America. Using the method of quantitative analysis and qualitative analysis, this paper analyzes the basic layer, layout layer, rhetoric layer and browsing layer of the two official web pages in turn, and finds out the typical differences of each layer and makes an explanation. In the course of this analysis, this study explores how the modes of home page construct meaning and the influence on the establishment of national image in the process of meaning construction. In addition, as a supplement to the analysis based on the GeM theory model, this study explores the reasons for the differences between the two websites from the perspective of social culture. The author hopes that this study can provide a theoretical basis for the national official website designers from the perspective of linguistics, thus promoting the optimization of the website design of the national official agencies and establishing a better national image.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H15;H315
本文编号：2268547
[Abstract]:In the information age, the proportion of multimodal discourse in people's daily reading is increasing. How to interpret the relationship between multiple modes and how to improve the ability of multimodal discourse interpretation has become a practical topic in urgent need of study. As the main platform of communication, website has undoubtedly become a more economical medium for dissemination and access to information. In recent years, the research on multimodal discourse analysis of web pages has attracted much attention in the academic field at home and abroad. In China, multimodal discourse analysis of web pages is a new field of academic research. At present, the multimodal study of web pages involves personal pages, foreign propaganda pages, Weibo, shopping websites, bank websites, museum websites, news websites, and enterprise websites. Most of them will evaluate the theory of evaluation, visual grammar, and the theory of graphic-text relations. Genre theory is the theoretical basis, but there is no multimodal discourse analysis using GeM model. Therefore, this study attempts to further expand the scope of multimodal discourse analysis. As two important countries in the world today, China and the United States are typical representatives of developing and developed countries respectively. As one of the windows of national propaganda, the official website of Chinese Ministry of Foreign Affairs and the official website of the United States Department of State assume the function of publicizing national foreign policy and foreign activities. As a kind of multimodal network discourse, its main page has an incalculable influence on propagating the concept of national diplomacy and shaping the image of the country. Bateman has created the GeM model of genre and multimodal (Genre and Multimodality Model), for short. It is about the analytical framework of multimodal discourse. Using GeM model as the theoretical framework, the research on official website can extend the scope of multi-modal discourse empirical research. Based on genre and multimodal model (GeM model), this study will analyze the multimodal discourse of the official website of the Ministry of Foreign Affairs of the people's Republic of China and the State Department of the United States of America. Using the method of quantitative analysis and qualitative analysis, this paper analyzes the basic layer, layout layer, rhetoric layer and browsing layer of the two official web pages in turn, and finds out the typical differences of each layer and makes an explanation. In the course of this analysis, this study explores how the modes of home page construct meaning and the influence on the establishment of national image in the process of meaning construction. In addition, as a supplement to the analysis based on the GeM theory model, this study explores the reasons for the differences between the two websites from the perspective of social culture. The author hopes that this study can provide a theoretical basis for the national official website designers from the perspective of linguistics, thus promoting the optimization of the website design of the national official agencies and establishing a better national image.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H15;H315
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