创意菜名构造理据研究
发布时间：2019-03-28 07:40
【摘要】：近年来,餐饮业开始流行一种新兴的菜名,这些菜名在形式上颠覆了传统菜名命名理念,语言幽默风趣,让人耳目一新。本文将这类创意菜名作为研究对象,分别收集与分析了283个传统菜名和创意菜名,对这些语料从语义、结构、修辞三个方面进行分析,总结创意菜名的独特之处,并结合文化语言学来分析创意菜名的文化特征;从社会语言学、消费心理学等角度来思考创意菜名的命名合理性,以促进创意菜名在餐饮市场上健康、规范地使用与发展。文章首先罗列了传统菜名的语义理据,再对创意菜名进行语义分析,从商家和消费者的角度探讨创意菜名的命名理据。其次根据传统菜名和创意菜名本身的结构进行分类,进一步在语法上将两者进行比较,分析创意菜名中的结构特色。对修辞理据的分析中,归纳总结出创意菜名中用到的比喻、比拟、仿拟、引用等十种修辞手法,并阐述每种修辞手法在菜肴命名中的运用以及产生的效果;从社会文化心理的角度上分析消费者追求创意与独特的文化心理,探求创意菜名反映的社会文化特点;最后,指出创意菜名存在的一些创意过度现象,并针对创意度的问题提出相关建议。
[Abstract]:In recent years, the catering industry has become popular with the name of a new dish, which formally subverts the traditional concept of the naming of dishes, humorous language, and refreshing. This article takes this kind of creative menu name as the research object, collects and analyzes 283 traditional menu name and the creative dish name separately, carries on the analysis to these corpus from the semantic, the structure, the rhetoric three aspects, summarizes the creative dish name's unique feature. And combining with cultural linguistics to analyze the cultural characteristics of the name of creative dishes; From the perspectives of sociolinguistics and consumer psychology, the rationality of the naming of creative dishes is considered in order to promote the healthy and standardized use and development of the names of creative dishes in the catering market. This paper first lists the semantic motivation of the traditional menu name, and then analyzes the semantic meaning of the creative menu name, and probes into the naming motivation of the creative menu name from the perspective of the merchants and consumers. Secondly, according to the structure of the traditional menu name and the creative menu name, the author compares them in grammar and analyzes the structural characteristics of the creative menu name. In the analysis of rhetorical motivation, ten rhetorical devices, such as metaphor, analogy, imitation, quotation and so on, used in the name of creative dishes are summarized, and the application and effect of each rhetorical device in the naming of dishes are expounded. From the perspective of social and cultural psychology, this paper analyzes the consumers' pursuit of creativity and unique cultural psychology, and explores the social and cultural characteristics reflected in the name of creative dishes. At last, the author points out the phenomenon of creative excess in the name of creative dishes, and puts forward some suggestions to solve the problem of creativity.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H109.4
本文编号：2448671
[Abstract]:In recent years, the catering industry has become popular with the name of a new dish, which formally subverts the traditional concept of the naming of dishes, humorous language, and refreshing. This article takes this kind of creative menu name as the research object, collects and analyzes 283 traditional menu name and the creative dish name separately, carries on the analysis to these corpus from the semantic, the structure, the rhetoric three aspects, summarizes the creative dish name's unique feature. And combining with cultural linguistics to analyze the cultural characteristics of the name of creative dishes; From the perspectives of sociolinguistics and consumer psychology, the rationality of the naming of creative dishes is considered in order to promote the healthy and standardized use and development of the names of creative dishes in the catering market. This paper first lists the semantic motivation of the traditional menu name, and then analyzes the semantic meaning of the creative menu name, and probes into the naming motivation of the creative menu name from the perspective of the merchants and consumers. Secondly, according to the structure of the traditional menu name and the creative menu name, the author compares them in grammar and analyzes the structural characteristics of the creative menu name. In the analysis of rhetorical motivation, ten rhetorical devices, such as metaphor, analogy, imitation, quotation and so on, used in the name of creative dishes are summarized, and the application and effect of each rhetorical device in the naming of dishes are expounded. From the perspective of social and cultural psychology, this paper analyzes the consumers' pursuit of creativity and unique cultural psychology, and explores the social and cultural characteristics reflected in the name of creative dishes. At last, the author points out the phenomenon of creative excess in the name of creative dishes, and puts forward some suggestions to solve the problem of creativity.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H109.4
【参考文献】
相关期刊论文 前10条
1 朱莉;;中国菜名的特点与文化可译性实践[J];宁波大学学报(人文科学版);2011年04期
2 吴海燕;;中国菜肴名称的词汇分析[J];现代语文(语言研究版);2010年07期
3 李俊玲;;鲁菜菜名的音节及修辞分析[J];商业文化;2010年04期
4 肖树青;;中餐菜肴名称的虚与实[J];山东商业职业技术学院学报;2010年01期
5 龚颖芬;;谈隐喻与中国菜菜名[J];南方论刊;2009年06期
6 邓志锋;;四字格菜名及其语音探究[J];辽宁行政学院学报;2007年01期
7 刘宏义;;中国菜肴名称中的文化要素分析及翻译[J];怀化学院学报(社会科学);2006年06期
8 钟安妮;;论中国菜名中的文化内涵[J];探求;2006年01期
9 徐万邦;中国饮食文化中的审美情趣[J];内蒙古大学艺术学院学报;2005年03期
10 刘凤玲;菜肴命名艺术与饮食文化[J];广州大学学报(社会科学版);2005年02期
相关硕士学位论文 前4条
1 马梦娣;鲁菜名称研究[D];山东师范大学;2014年
2 高莉;基于语料库的中国菜系菜名研究[D];山东大学;2009年
3 陆华芳;汉语菜肴艺术名称研究[D];湘潭大学;2008年
4 蔡宇华;湘菜名称研究[D];湖南师范大学;2007年
，本文编号：2448671
本文链接：https://www.wllwen.com/wenyilunwen/yuyanyishu/2448671.html
