广告语类对政治竞选演讲的侵殖
发布时间：2024-02-24 16:45
自二十世纪八十年代以来,语类分析为语言学与应用语言学研究提供了重要的分析框架,帮助人们参与并解释特定的交际事件;并且,在此分析方法上衍生的教学法能使学习者快速掌握必要的知识和技能,从而在各种特定的交际情景中做到游刃有余。语类分析理论在发展过程中形成了三大流派,即专门用途英语流派、悉尼流派和新修辞流派。这三大流派的研究工作阐明了学术、职业以及其他领域中各种语篇的构建及使用过程。然而,这些流派的语类分析一直以标准和传统语类形式为研究重点,过分强调了理想化、简单化和纯净的语言形式,忽视了现实世界中语类的复杂、动态和不断变化的特点,这也是现有语类分析领域的欠缺和不足。 本论文通过探讨广告语类对政治竞选演讲的侵殖,尝试弥补上述语类分析领域的研究不足。本研究汲取三大语类理论流派的各自优点,从语言学、社会认知和社会批判三维视角、语境和文本两个层次全面、深入地进行分析。本研究的语料库包括三十篇印刷广告和五篇政治竞选演讲稿。研究以定性为主,仅有少量的定量分析。 本论文共分六章。第一章简要介绍了研究背景、研究目的和论文的布局。第二章广泛回顾了相关研究的文献,阐明本研究拟突破的方向;第三章系统构建了研究框架...
【文章页数】：227 页
【文章目录】：
Acknowledgements
Abstract
摘要
List of Tables and Figures
Chapter 1 Introduction
1.1 Background
1.2 Research Objective
1.3 Organization of the Dissertation
Chapter 2 Literature Review
2.1 The Evolution of Genre Theory
2.1.1 Discourse
2.1.2 Register Analysis and Genre
2.1.3 Functional Analysis and Genre
2.1.4 Interactional Analysis and Evolution of Genre Analysis
2.2 Schools of Genre Theory
2.2.1 The ESP School
2.2.2 Sydney School
2.2.3 The New Rhetoric School
2.3 Key Concepts in Genre Theory
2.3.1 The Definition of Genre
2.3.2 Discourse Community
2.3.3 Genre, Register and Discipline
2.3.4 Genre and Text Type
2.4 Genre, Power, Politics and Political Speeches
2.4.1 Genre and Power
2.4.2 Genre and Politics
2.4.3 Political Discourse and Technology
2.4.4 Current Analytical Approaches to Political Discourse
2.4.5 History of Political Speeches and Existing Studies
2.5 Generic Colonization and Genre Colony
Chapter 3 Methodology
3.1 Research Perspectives
3.2 Analytical Framework
3.3 Research Process
Chapter 4 Analysis of Print Advertisements in Action
4.1 Definition of Advertising Genre
4.2 Types of Advertising and Selection of Data
4.3 Contextual Analysis
4.3.1 Communicative Purposes
4.3.2 Situational Context
4.3.2.1 Mode
4.3.2.2 Field
4.3.2.3 Tenor
4.3.2.4 Situational Constraints
4.3.3 Other Socio-cultural Factors
4.4 Textual Analysis
4.4.1 Establishing Credentials
4.4.1.1 Functions and Semantic Patterns
4.4.1.2 Linguistic Features
4.4.1.3 Combination of Two Steps and Embedding of Establishing Credentials
4.4.2 Presenting the Product and Product Differentiation
4.4.2.1 Offering the Product
4.4.2.2 Essential Detailing of the Offer & Indicating Value of the Offer
4.4.3 Endorsements
4.4.3.1 Functions and Semantic Patterns
4.4.3.2 Linguistic Features
4.4.4 Offering Incentives
4.4.5 Using Pressure Tactics
4.4.5.1 Functions and Semantic Patterns
4.4.5.2 Linguistic Features
4.4.6 Soliciting Response
4.4.6.1 Functions and Semantic Patterns
4.4.6.2 Linguistic Features
4.4.7 Headlines
4.4.7.1 Functions and Semantic Patterns
4.4.7.2 Linguistic Features
4.4.8 Overall Traits of Print Advertisements
Chapter 5 Analysis of Political Campaign Speeches in Action
5.1 Definition of Political Genres
5.2 Political Campaign Speech and Selection of Data
5.3 Contextual Analysis
5.3.1 Contextual Configurations of Speech Samples
5.3.2 Discussion of Contextual Parameters in Political Campaign Speeches
5.3.2.1 Communicative Purposes
5.3.2.2 Mode
5.3.2.3 Tenor
5.3.2.4 Field
5.3.2.5 Political Campaign Institutions
5.3.2.6 Socio-cultural Factors
5.4 Textual Analysis
5.4.1 Textual Configurations of Speech Samples
5.4.2 Discussion of Generic Structure in Political Campaign Speeches
5.4.2.1 Establishing Credentials
5.4.2.2 Presenting the Candidacy and Candidate Differentiation
5.4.2.3 Endorsements
5.4.2.4 Offering Incentives
5.4.2.5 Soliciting Response
5.4.2.6 Expressing Gratitude
5.4.3 Discussion of Linguistic Features in Political Campaign Speeches
5.4.3.1 Pronouns
5.4.3.2 Action Verbs
5.4.3.3 Tense
5.4.3.4 Argumentative Connectiveness
5.4.3.5 Absence of Hesitation
5.4.3.6 Emotive Words
5.4.3.7 Stress Words
5.4.3.8 Overemphasis
5.4.3.9 Rhetorical Questions
5.4.3.10 Repetition and Parallelism
5.4.3.11 Verbal Irony and Sarcasm
5.4.3.12 Metaphors
5.4.3.13 Number Games
5.4.4 Discussion of Overall Traits in Political Campaign Speeches
5.4.4.1 Central and Peripheral Moves
5.4.4.2 Priority in Speeches
5.4.4.3 Informal Tone
Chapter 6 Conclusion
6.1 Summary of the Study
6.1.1 Similarities and Differences in Communicative Purposes
6.1.2 Similarities and Differences in Generic Structures
6.1.3 Similarities and Differences in Linguistic Features
6.1.4 Colonization of Advertising Genre in Political Campaign Speeches
6.1.5 Evolution of Political Campaign Speeches
6.2 Significance of the Study
6.3 Limitations of the Study
6.4 Suggestions for Further Research
Bibliography
Appendix
A: Print Advertisements
B: Political Campaign Speeches
本文编号：3909312
【文章页数】：227 页
【文章目录】：
Acknowledgements
Abstract
摘要
List of Tables and Figures
Chapter 1 Introduction
1.1 Background
1.2 Research Objective
1.3 Organization of the Dissertation
Chapter 2 Literature Review
2.1 The Evolution of Genre Theory
2.1.1 Discourse
2.1.2 Register Analysis and Genre
2.1.3 Functional Analysis and Genre
2.1.4 Interactional Analysis and Evolution of Genre Analysis
2.2 Schools of Genre Theory
2.2.1 The ESP School
2.2.2 Sydney School
2.2.3 The New Rhetoric School
2.3 Key Concepts in Genre Theory
2.3.1 The Definition of Genre
2.3.2 Discourse Community
2.3.3 Genre, Register and Discipline
2.3.4 Genre and Text Type
2.4 Genre, Power, Politics and Political Speeches
2.4.1 Genre and Power
2.4.2 Genre and Politics
2.4.3 Political Discourse and Technology
2.4.4 Current Analytical Approaches to Political Discourse
2.4.5 History of Political Speeches and Existing Studies
2.5 Generic Colonization and Genre Colony
Chapter 3 Methodology
3.1 Research Perspectives
3.2 Analytical Framework
3.3 Research Process
Chapter 4 Analysis of Print Advertisements in Action
4.1 Definition of Advertising Genre
4.2 Types of Advertising and Selection of Data
4.3 Contextual Analysis
4.3.1 Communicative Purposes
4.3.2 Situational Context
4.3.2.1 Mode
4.3.2.2 Field
4.3.2.3 Tenor
4.3.2.4 Situational Constraints
4.3.3 Other Socio-cultural Factors
4.4 Textual Analysis
4.4.1 Establishing Credentials
4.4.1.1 Functions and Semantic Patterns
4.4.1.2 Linguistic Features
4.4.1.3 Combination of Two Steps and Embedding of Establishing Credentials
4.4.2 Presenting the Product and Product Differentiation
4.4.2.1 Offering the Product
4.4.2.2 Essential Detailing of the Offer & Indicating Value of the Offer
4.4.3 Endorsements
4.4.3.1 Functions and Semantic Patterns
4.4.3.2 Linguistic Features
4.4.4 Offering Incentives
4.4.5 Using Pressure Tactics
4.4.5.1 Functions and Semantic Patterns
4.4.5.2 Linguistic Features
4.4.6 Soliciting Response
4.4.6.1 Functions and Semantic Patterns
4.4.6.2 Linguistic Features
4.4.7 Headlines
4.4.7.1 Functions and Semantic Patterns
4.4.7.2 Linguistic Features
4.4.8 Overall Traits of Print Advertisements
Chapter 5 Analysis of Political Campaign Speeches in Action
5.1 Definition of Political Genres
5.2 Political Campaign Speech and Selection of Data
5.3 Contextual Analysis
5.3.1 Contextual Configurations of Speech Samples
5.3.2 Discussion of Contextual Parameters in Political Campaign Speeches
5.3.2.1 Communicative Purposes
5.3.2.2 Mode
5.3.2.3 Tenor
5.3.2.4 Field
5.3.2.5 Political Campaign Institutions
5.3.2.6 Socio-cultural Factors
5.4 Textual Analysis
5.4.1 Textual Configurations of Speech Samples
5.4.2 Discussion of Generic Structure in Political Campaign Speeches
5.4.2.1 Establishing Credentials
5.4.2.2 Presenting the Candidacy and Candidate Differentiation
5.4.2.3 Endorsements
5.4.2.4 Offering Incentives
5.4.2.5 Soliciting Response
5.4.2.6 Expressing Gratitude
5.4.3 Discussion of Linguistic Features in Political Campaign Speeches
5.4.3.1 Pronouns
5.4.3.2 Action Verbs
5.4.3.3 Tense
5.4.3.4 Argumentative Connectiveness
5.4.3.5 Absence of Hesitation
5.4.3.6 Emotive Words
5.4.3.7 Stress Words
5.4.3.8 Overemphasis
5.4.3.9 Rhetorical Questions
5.4.3.10 Repetition and Parallelism
5.4.3.11 Verbal Irony and Sarcasm
5.4.3.12 Metaphors
5.4.3.13 Number Games
5.4.4 Discussion of Overall Traits in Political Campaign Speeches
5.4.4.1 Central and Peripheral Moves
5.4.4.2 Priority in Speeches
5.4.4.3 Informal Tone
Chapter 6 Conclusion
6.1 Summary of the Study
6.1.1 Similarities and Differences in Communicative Purposes
6.1.2 Similarities and Differences in Generic Structures
6.1.3 Similarities and Differences in Linguistic Features
6.1.4 Colonization of Advertising Genre in Political Campaign Speeches
6.1.5 Evolution of Political Campaign Speeches
6.2 Significance of the Study
6.3 Limitations of the Study
6.4 Suggestions for Further Research
Bibliography
Appendix
A: Print Advertisements
B: Political Campaign Speeches
本文编号：3909312
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