政治传播中话语战胜的内在机理——清前期正统性辩护话语策略的理论启示

发布时间：2018-01-02 22:03

本文关键词：政治传播中话语战胜的内在机理——清前期正统性辩护话语策略的理论启示　出处：《社会科学战线》2017年07期 　论文类型：期刊论文

【摘要】：政治话语的博弈在政治传播竞争中具有举足轻重的作用。清代前期,华夷之辨话语对清王朝的正统性辩护与合法性建构造成了尖锐挑战,这一挑战是通过对华、夷两个语词进行种族主义界定,并将其提升为意识形态链条中首要的关键概念而实现的。为了回应这一挑战,清王朝选择从坚决争夺华、夷概念的解释权入手,通过彻底消除华、夷概念中的种族主义和文化差别意涵,使其降为毫无意识形态色彩的一般语词。同时,通过提升大一统相关概念在意识形态链条中的地位,创立了大一统话语体系来取代华夷之辨话语,较为成功地解决了自身的合法性危机。清代的实践在话语战胜的内在机理方面对我们有积极的理论启示,即在话语博弈中既要坚决争夺关键概念的解释权,又要以必要性为原则,不可贪多、贪全,而话语战胜从根本上来说是以意识形态为基础的。
[Abstract]:The game of political discourse plays an important role in the competition of political communication. In the early Qing Dynasty, the discourse of the debate of Hua Yi caused a sharp challenge to the orthodoxy defense and the construction of legitimacy of the Qing Dynasty. In order to respond to this challenge, the Qing Dynasty chose to fight for the power of interpretation of the concept of "Hua" and "Yi". By completely eliminating the racism and cultural differences in the concept of "Yi", it is reduced to a general word without ideology. At the same time, the concept of "unification" is promoted in the chain of ideology. Created a unified discourse system to replace the discourse of China Yi, more successful in resolving their own legitimacy crisis. The practice of the Qing Dynasty has positive theoretical implications for us in the internal mechanism of discourse victory. That is, in the discourse game, we should not only fight for the power of interpretation of the key concepts, but also take the principle of necessity as the principle, not greedy and greedy, and the victory of discourse is fundamentally based on ideology.
【作者单位】：中国传媒大学政治传播研究所;
【基金】：教育部留学归国人员科研启动基金项目(JLJ1401) 中国传媒大学科研培育项目(CUC15A19)
【分类号】：D691;G206
【正文快照】： 虽然很少被研究者提及,但不可否认的是竞争性是政治传播的本质属性之一。因为从实践来看,所谓政治传播,一般而言并非仅指单一传播主体与受众之间封闭循环的政治沟通,而往往是多元主体为争取受众认同而展开的传播竞争。甚至在只允许单一传播主体存在的极权社会,也存在受众对传

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