新媒体环境下山影电视剧发展研究

发布时间：2018-01-03 00:02

本文关键词：新媒体环境下山影电视剧发展研究　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：从《闯关东》到《琅琊榜》再到《他来了,请闭眼》,山影作为电视剧的内容生产方,在新媒体环境的发展下,不断改变自己的生产方式、传播模式。电视剧是大众文化的一部分,受众对其的不同解读让电视剧产生不同的意义。新媒体环境的发展、技术的进步不断拓展着受众的收看视野,延伸着受众对电视剧的解读手段,给受众带来了更多的选择。面对着这种变化和发展,山影要把握电视剧的发展趋势和流通手段,并不断延续自己以往对电视剧品质的坚守。只有这样,山影才能不断适应变化的环境和受众。本文用约翰·费斯克的大众文化的"快感"理论对山影的电视剧作品进行文本解读,并以其"生产者式文本"理论为依托对电视剧的受众变化进行分析。对新媒体环境下受众的体验与大众文化的能动关系进行探究,以此为切入点,以山影作品为基点,总结山影作品的优点,分析其成功的经验,同时分析山影在电视剧生产上存在的问题,而就此对山影未来传播策略进行探究。在传播策略的探究上,本文以约翰·费斯克的"粉丝生产力"和"两种经济"为理论依据,从"金融经济"和"文化经济"两个角度探析,提出山影在重视电视剧的流通过程,不断延伸电视剧的盈利空间的同时,也注重文化经济的消费。本文分为四个章节,第一章对山影电视剧发展脉络做梳理,分析新媒体环境下社会政治经济的变革引起传播策略的变化,探析新媒体环境下电视剧的传播语境。第二章依托本文进行的关于山影受众的问卷调查,探究新媒体环境下受众解读文本的变化,并探究受众的变化引起电视剧内容选择和传播手段的变化。第三章分析山影能够成为电视剧行业一种现象级的存在的原因,总结成功经验,探析阻碍山影进一步发展的原因。第四章就以上问题分析山影在新媒体环境下的传播策略。本文采用了文献分析法、文本分析法,调查问卷法。立足于传播效果研究和受众研究,结合注意力经济、电视文化等领域的相关论文和理论成果,并以山影创作的几部代表性作品为案例,对山影的发展进行研究。对其自身发展、受众的变化以及在新媒体环境下山影面对的新变化等情况进行整理和分析,并对山影未来的传播策略以及发展方向做简要分析,使得整篇论文有理有据,把研究对象具体化,以求更深入的探究问题。
[Abstract]:From "Chuang Guan Dong" to "Langya Bang" to "he came, close your eyes, please close your eyes". As the content producer of TV series, Shanying is constantly changing its production mode under the development of new media environment. Communication mode. TV play is a part of popular culture, the different interpretation of the audience makes TV series have different significance. The development of new media environment, the progress of technology is constantly expanding the audience's visual field of watching. Extending the audience to the means of interpretation of TV series, to the audience to bring more choices. Facing this change and development, the mountain shadow should grasp the development trend and circulation means of TV series. And continue to maintain their previous quality of TV series. Only so. Mountain shadow can adapt to the changing environment and audience. This paper uses John Fiske's theory of "pleasure" of popular culture to interpret Shanying's TV plays. Based on the theory of "producer text", the author analyzes the audience changes of TV series and explores the dynamic relationship between audience experience and mass culture in the new media environment, which is regarded as the breakthrough point. Based on mountain shadow works, this paper summarizes the merits of mountain shadow works, analyzes its successful experience, and analyzes the problems existing in the production of mountain shadow. And this is to explore the future communication strategy of mountain shadow. In the exploration of communication strategy, this article is based on John Fiske's "fan productivity" and "two kinds of economy" as the theoretical basis. From the two angles of "financial economy" and "cultural economy", this paper puts forward that mountain shadow not only attaches importance to the circulation process of TV drama, but also extends the profit space of TV series. Also pay attention to the consumption of cultural economy. This paper is divided into four chapters. The first chapter combs the development of mountain shadow TV series and analyzes the changes of communication strategies caused by the social political and economic changes under the new media environment. The second chapter is based on the questionnaire survey of the audience in the new media environment to explore the changes in the interpretation of the text of the audience under the new media environment. The third chapter analyzes the reason why the mountain shadow can become a phenomenon of TV series industry, and summarizes the successful experience. Chapter 4th analyzes the communication strategy of mountain shadow in the new media environment. This paper adopts the literature analysis method and the text analysis method. Questionnaire method. Based on the communication effect research and audience research, combined with the attention economy, television culture and other related papers and theoretical results, and several representative works created by mountain shadow as a case. To study the development of mountain shadow. To its own development, audience changes and new changes in the new media environment, such as collation and analysis. The paper also makes a brief analysis of the future communication strategy and development direction of mountain shadow, which makes the whole paper reasonable and concrete, in order to explore the problem more deeply.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2

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