人民日报总编室微信公众号里约奥运专题策划案

发布时间：2018-02-16 16:22

本文关键词： 人民日报总编室微信公众号里约奥运会　出处：《浙江大学》2017年硕士论文　论文类型：学位论文

【摘要】：2016年8月4日,四年一度的奥运会在里约开幕,各媒体争相报道国际盛事。人民日报总编室的官方微信公众号"一撇一捺"运营小组也积极筹备里约奥运会的专题策划。为有别于其他媒体的报道角度,运营小组决定制作一系列短视频,由报社的编辑担任主播,并将报道的焦点放到除赛事外的网友热议话题,更符合新媒体平台的特质。自制短视频是该微信公众号一次新的尝试,为党报微信公众号的运营提供了新思路。本文为"人民日报总编室微信公众号里约奥运专题策划案"。全文通过梳理党报微信公众号的运营情况、人民日报总编室自身现状,深入分析总编室公众号往期推文策划风格,并以此为依据,进行2016年8月里约奥运会的策划,完成相应视频策划拍摄和推文写作任务,实现推文的有效传播。本文还通过分析本次里约奥运会的策划,提出完善该微信公众号今后专题策划的建议。
[Abstract]:In August 4th 2016, the quadrennial Olympic Games opened in Rio. Various media are scrambling to cover international events. The official WeChat Official account, the official WeChat Office of People's Daily, has also been actively preparing the special theme plan for the Rio Olympics. In order to distinguish from other media reporting angles, The operation team decided to produce a series of short videos, with the newspaper's editor as the anchor, and focus the coverage on the hot topic of discussion among netizens outside the event. More in line with the characteristics of the new media platform. Self-made short video is a new attempt by the WeChat Official account. It provides a new way of thinking for the operation of Official account, the party newspaper WeChat. This paper is "the special plan case of the Rio Olympic Games in Official account". Through combing the operation situation of the party newspaper, the general editor's office of the Party WeChat, the current situation of the general editor's office itself, Deeply analyzing Official account's tweet planning style in the general editor's office, and taking this as the basis, planning the August 2016 Rio Olympic Games, completing the corresponding video planning, shooting and tweet writing tasks. By analyzing the planning of the Rio Olympic Games, this paper puts forward some suggestions to improve the future thematic planning of the WeChat Official account.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212

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