鄂西乡土文化传播学研究

发布时间：2018-02-19 18:05

本文关键词： 鄂西乡土文化文化传播　出处：《北京印刷学院》2017年硕士论文　论文类型：学位论文

【摘要】：鄂西区域作为少数民族聚居区,其文化历史发展经历了从原始人类起源到土司制度统治再到与汉族融合的封建社会以及本土文化现代化冲击的各个阶段,表明鄂西乡土文化在长久的历史发展和文化变迁中有着完整历史脉络和独立文化体系,显示出其文化的丰富性、多样性、民族性的特点。在全球化的背景下鄂西乡土文化受到现代化的冲击,需要通过有价值的传播实现鄂西文化的保护与发展。当前,鄂西乡土文化的传播出现了传播环境商业化、传播内容趋同化、传播形式简单化等问题,亟待我们通过传播学的研究为鄂西乡土文化的现实问题做出策略分析。本文以鄂西区域为背景以乡土文化为研究对象,从传播学的视角研究鄂西乡土文化的传播历史背景,文化传播与保护现状,文化传播与发展现状,通过总结现实问题与现状规律为鄂西区域的发展提供策略参考。本文研究主要运用了传播学的田野调查、定性研究和综合分析三种方法,以鄂西土家族乡土文化的现代化发展为主线,探讨了鄂西乡土文化传播保护与发展这一主题。文章包括四大部分,第一部分为绪论,主要是问题提出,介绍研究缘起与意义、考查国内外研究现状、界定相关的概念、说明研究所采用的的理论与方法。第二章部分,论述鄂西文化的传播背景。试从民族历史学的角度分析鄂西乡土文化发展的历史源起,分别从重要历史变革、传播基因分析、传播途径分析三个方面对鄂西乡土文化传播背景进行研究。第三部分为两章,包括本文的第三章和第四章,是本文的主体部分,试通过两个案例说明乡土文化传播的保护和发展。第三章从乡土文化传播内容和传播方式出发,说明在新农村建设中乡土文化作为传播的核心内容,在传播中发挥的重要作用,对目前在传播内容和传播方式的选择上存在的问题进行详细分析。第四章,从乡土文化传播媒介和传播路径出发,分析其不同的传播媒介所带来的不同的传播路径的影响,通过对比分析说明新媒体的环境下传播媒介在乡土文化传播中改变了传播的路径,并总结其传播规律和存在问题。最后部分第五章,总结在全球化背景下乡土文化传播面临的现实困境,并提出新时期乡土文化传播的对策。
[Abstract]:As a region inhabited by ethnic minorities, the cultural and historical development of the western Hubei region has experienced various stages from the origin of primitive human beings to the rule of the Tusi system, to the feudal society integrated with the Han nationality, and to the impact of the modernization of the native culture. It shows that the local culture of western Hubei has a complete historical context and an independent cultural system in the long historical development and cultural vicissitude, showing the richness and diversity of its culture. The characteristics of nationality. Under the background of globalization, the local culture of western Hubei is under the impact of modernization and needs to be protected and developed through valuable communication. At present, the dissemination of local culture in western Hubei has been commercialized. Some problems, such as the assimilation of communication content and the simplification of communication form, are urgently needed for us to make a strategic analysis of the practical problems of local culture in western Hubei through the study of communication. This paper takes the western Hubei as the background and takes the local culture as the research object. From the perspective of communication, this paper studies the historical background, the present situation of cultural transmission and protection, the present situation of cultural communication and development of local culture in western Hubei. By summing up the practical problems and current laws, the paper provides a strategic reference for the development of the western Hubei region. This paper mainly uses three methods of field investigation, qualitative research and comprehensive analysis of communication science. Taking the modernization development of native culture of Tujia nationality in western Hubei as the main line, this paper probes into the theme of the transmission, protection and development of local culture in western Hubei. The first part is an introduction, which introduces the origin and significance of the research. This paper examines the present research situation at home and abroad, defines the relevant concepts, and explains the theories and methods adopted by the study. Chapter two discusses the spreading background of western Hubei culture, and tries to analyze the historical origin of the development of local culture in western Hubei from the perspective of national history. The background of local culture communication in western Hubei is studied from three aspects: important historical change, transmission gene analysis and transmission path analysis. The third part is divided into two chapters, including the third chapter and the 4th chapter, which is the main part of this paper. This paper tries to illustrate the protection and development of the dissemination of local culture through two cases. The third chapter explains the important role of local culture as the core content of communication in the construction of new countryside, starting from the content and mode of communication of local culture. Chapter 4th, from the perspective of the local cultural media and the path of communication, analyzes the influence of the different communication paths brought by the different media of the local culture, and analyzes in detail the problems existing in the selection of the communication contents and modes of communication at present. Chapter 4th, from the perspective of the local cultural media and the path of communication, analyzes the influence of the different media. Through comparative analysis, it is shown that the media in the environment of new media has changed the path of communication in the local culture communication, and summarized its dissemination law and existing problems. The last part of 5th chapter, This paper summarizes the realistic predicament that the local culture communication faces under the background of globalization, and puts forward the countermeasures of the local culture communication in the new period.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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