网生综艺节目《火星情报局》研究

发布时间：2018-02-20 00:29

本文关键词： 网生综艺节目新媒体《火星情报局》电视综艺节目　出处：《四川师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：视频网站从原来的单一依靠电视等传统媒体进行内容的生产、制作节目,转变成了自主性更强,拥有强大的话语自主权的综艺制作模式。正是由于视频网站在内容制作方面选择权和决定权的完全自主化,网络综艺节目的内容自制不仅可以减少对电视媒体的版权依赖,而且可以最大限度地缩小因此带来的版权分销,并在节目的设计与生产上找到更广泛的空间。比如,视频网站往往能够通过挖掘时事热点、收集网民关心与关注的话题,制作出符合广大年轻受众群体娱乐口味的节目;新媒体和互联网科技发展所带来的即时互动、海量共享、表达的主动性和个性化等,促进了网生综艺节目的发展。网生综艺节目凭借依靠互联网平台的联动性,与视频网站、客户端的有机结合,已然成为未来综艺节目发展的一种新趋势,它以其自身所具有的话题新颖、灵活性强,开放包容等优势和特点会成为节目长期发展,充满活力的又一个引擎。本文以热播的《火星情报局》为例,从网生综艺节目的发展现状、网生综艺节目和电视综艺节目的对比、网生综艺节目的内容自制与传播形式、对网生综艺节目的展望等方面进行切入,展开系统分析,探讨研究网生综艺节目的发展特点、局限和发展趋势,以及它对电视综艺节目的启示。
[Abstract]:Video websites have changed from simply relying on traditional media such as television for content production and programming to becoming more autonomous. A variety production model with strong discourse autonomy. It is precisely because of the complete autonomy of video websites in terms of content making options and decisions, the content self-making of online variety shows can not only reduce the copyright dependence on television media. And it can minimize copyright distribution and find a wider space in the design and production of programs. For example, video sites are often able to collect topics that Internet users care about and focus on by digging up current affairs hot spots. To produce programs that suit the entertainment tastes of the vast number of young audiences; instant interaction, mass sharing, initiative and individualization of expression brought about by the development of new media and Internet technology, It has promoted the development of online variety show. By relying on the linkage of Internet platform and the organic combination of video website and client, it has become a new trend of variety show development in the future. It will become another engine for the long-term development of the program with its own advantages and characteristics of novel topics, strong flexibility, openness and tolerance. This article takes the popular "Mars Intelligence Agency" as an example. From the current situation of the development of the network student variety show, the comparison between the network student variety show and the television variety show, the content self-made and the dissemination form of the network student variety show, the prospect of the network student variety show and so on, carries on the systematic analysis. This paper probes into the characteristics, limitations and development trend of the variety show of internet students, and its enlightenment to the TV variety show.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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