网络表演业中的身份异化与监管难题剖解

发布时间：2018-02-20 05:29

  本文关键词： 网络表演 身份异化 监管　出处：《当代电影》2017年10期 　论文类型：期刊论文

【摘要】：井喷式发展的网络表演业在政府的严厉监管之下,虽然逐渐规范,但是三俗表演的顽疾仍难以根除,且不断更新变种危害社会和行业健康发展,急需以新视角来破解。从异化理论的视角来看,网络表演业存在着表演者身份资本化与面具化、观众身份符号化与物化、亚文化群体身份缺失三种异化现象,相应产生了道德责任逃逸、产业恶性循环、理性抵制上瘾三大监管难题。要破解之,建议从身份管理的维度对网络表演者进行职业身份认定、身份附加值提升和群体身份重塑三种策略,以此激励并规范表演者、产业与现实的对接统一。
[Abstract]:Under the strict supervision of the government, the blowout development of the network performance industry, although gradually standardized, but the stubborn disease of the three vulgar performances is still difficult to eradicate, and constantly update the variety endangers the healthy development of society and the industry. From the perspective of alienation theory, there are three alienation phenomena in the network performance industry: the capitalization and mask of performers' identity, the symbolization and materialization of audience identity, and the absence of identity of subcultural groups. There are three regulatory problems: moral responsibility escape, industrial vicious circle and rational resistance to addiction. To solve this problem, it is suggested to identify the professional identity of network performers from the dimension of identity management. The promotion of added value and the remolding of group identity are three strategies to stimulate and standardize performers, industry and reality.
【作者单位】： 浙江传媒学院管理学院;
【基金】：国家社会科学基金艺术学重大项目“‘中国梦’影视创作与传播策略研究”(项目编号:15ZD01) 浙江省自然科学基金资助项目“产业融合背景下的网络视频新常态:三维融合的发展路径”(项目编号:Y15G030075) 新闻传播研究院项目“网络视频的业态融合与优化治理研究”(项目编号:ZCXC15ZD02)的研究成果
【分类号】：G206
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本文编号：1518879