音乐广播类型化发展路径分析——以张家口品味音乐广播为例

发布时间：2018-03-11 03:14

本文选题：音乐广播　切入点：品牌影响力　出处：《传媒》2017年04期 　论文类型：期刊论文

【摘要】：正类型化音乐广播是从传统综合广播中分离出来的,它改变了分时段固定播出的形式,不再将多种类型、多种风格的节目集中在一个频率里,而是围绕音乐艺术,以音乐主题贯穿广播的全过程。类型化音乐广播有针对性地选择受众类型,因而能有效锁定受众需求,提高受众忠诚度。类型化音乐广播定位传播价值,有效提升品牌影响力,引导广播媒体应对新媒体
[Abstract]:The positive music broadcasting is separated from the traditional comprehensive broadcasting. It changes the form of regular broadcast in different periods, and no longer concentrates various types and styles of programs in one frequency, but revolves around the music art. The music theme runs through the whole process of broadcasting. The type music broadcasting selects the audience type pertinently, thus can effectively lock the audience demand, raise the audience loyalty, locate the dissemination value of the type music broadcast, effectively enhance the brand influence, Guiding broadcast Media to deal with New Media
【作者单位】：广西大学;
【分类号】：G229.2

【相似文献】