新媒体环境下岳池曲艺保护中的传播实务研究

发布时间：2018-03-14 14:20

本文选题：新媒体　切入点：岳池曲艺　出处：《成都理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：岳池曲艺从先秦至六朝以来,作为民间兴起的一种艺术形式。这种民间艺术往往以“说书”的形式流传。随着时间的推移,从原本单一的形式上衍生出多种特定的艺术特色。在新媒体时代背景下,岳池曲艺的艺术表现形式也日趋完善。为了更好地探索中华民族即将消失的传统艺术文化,特别是作为土生土长的具有典型东方艺术气质的岳池地方曲艺文化,笔者通过对曲艺文化的真切了解,深入探究,从而揭示出岳池曲艺保护中的传播特征,进而拓宽曲艺文化在传播与发展中的有效渠道,达到非物质文化遗产保护与活态传承的终极目标。本文在前人的研究基础上,通过查阅现有资料,实地调研,对岳池曲艺保护中面临的问题与困境进行梳理,再与国内传统的非物质文化遗产保护传承模式作比较,找出一条有岳池曲艺特色的传承与保护的道路。本文力图在新媒体环境下,将岳池传统地方曲艺置于大众传播实务中加以研究,从而探寻在现代传媒、教育、文化产业方面岳池曲艺的传播方式。本文以传播实务研究为主,对岳池曲艺保护进行研究,从其传播过程中的各个要素着手,分析影响岳池曲艺保护的传播效果的因素。全文总体分为四个部分。文章的引言部分,首先对选题的背景、意义以及国内外研究的现状进行分析。包括所研究的主要内容、方法、创新点与难点,并提出了活态传承是在非物质文化遗产与保护过程中的终极目标。第二章,论述岳池曲艺的生存现状与传播方式的变迁。通过梳理岳池曲艺的历史沿革、生存现状及问题、传承条件、社会价值、传播方式的变迁,为本文所展开的研究课题奠定理论基础。第三章,论述新媒体环境下对岳池曲艺的保护研究,重点梳理了政府、传承人、保护者为主的传播主体,在新媒体环境下通过影响传播对岳池曲艺保护中实现活态传承的机制。第四章,主要是新媒体环境下岳池曲艺保护中的受众问题研究。岳池曲艺保护过程中的受众较为狭窄,笔者希望通过问卷调查的方式找到岳池曲艺保护中的潜在受众与边缘受众。同时通过对受众的心理认知分析,培养当地本土的受众队伍来促进曲艺事业的发展,达到活态传承的终极目标。对岳池曲艺保护中的传播实务研究,旨在发现和解决岳池曲艺保护传播现状当中的问题,以活态传承为目的,提供具有现实意义的参考。现在的岳池曲艺曲种已经收录到国家级、省级非物质文化遗产保护的目录当中,对于岳池曲艺的保护,需要综合运用传播过程中各个要素的整合作用,借助新媒体平台,以受众为本,运用先进科学技术手段引起政府重视,并唤起专家学者及公众对岳池曲艺文化保护的关注与参与。从而实现用非物质文化遗产中活态传承的方式来实现非物质文化遗产岳池曲艺在当代的传承与弘扬。
[Abstract]:Yuechi Quyi art has been a kind of folk art form since the pre-Qin to the six dynasties. This folk art is often spread in the form of "storytelling". Under the background of the new media era, Yuechi Quyi's artistic expression form is becoming more and more perfect. In order to better explore the traditional art culture that the Chinese nation is about to disappear, In particular, as a native Yuechi local qu culture with typical oriental artistic temperament, the author through the true understanding of quyi culture, in-depth exploration, thus revealing the transmission characteristics of Yuechi Quyi protection, And then widen the effective channel in the dissemination and development of quyi culture, achieve the ultimate goal of intangible cultural heritage protection and living state inheritance. The problems and difficulties in the protection of Yue Chi quyi art are combed out and compared with the traditional inheritance mode of intangible cultural heritage protection in China. This paper tries to study Yuechi's traditional local qu art in mass communication practice under the new media environment, so as to explore the modern media, education, etc. This paper focuses on the research of communication practice, studies the protection of Yuechi quyi art, and starts with the elements in the process of its dissemination. The article is divided into four parts. The introduction part of the article, first of all, the background of the topic, significance and the status quo of domestic and foreign research are analyzed, including the main content of the study. Methods, innovation points and difficulties, and put forward that living state inheritance is the ultimate goal in the process of intangible cultural heritage and protection. The second chapter discusses the survival status of Yuechi Quyi and the change of transmission mode. The present situation and problems of existence, the condition of inheritance, the social value and the change of communication mode lay a theoretical foundation for the research project launched in this paper. Chapter three discusses the research on the protection of Yuechi quyi art under the new media environment, with emphasis on combing the government. Inheritors, protectors as the main body of communication, in the new media environment through the transmission of Yuechi Quyi protection in the implementation of live transmission mechanism. 4th chapter, The main research is the audience problem in the Yuechi Quyi protection under the new media environment, the audience in the Yuechi Quyi protection process is relatively narrow, The author hopes to find out the potential audience and the marginal audience in the protection of Yue Chi Quyi by questionnaire survey. At the same time, through the psychological cognitive analysis of the audience, we can train the local audience to promote the development of the quyi industry. To achieve the ultimate goal of living state inheritance. The purpose of this paper is to find and solve the problems in the present communication situation of Yue Chi Quyi Art Protection, with the aim of living state inheritance, to study the communication practice of Yue Chi Quyi Art Protection. To provide a reference of practical significance. The current Yue Chi Quyi song species have been included in the catalogue of national and provincial intangible cultural heritage protection, for the protection of Yue Chi qu Yi. It is necessary to comprehensively use the integration of various elements in the process of communication, with the help of new media platforms, audience oriented, and the use of advanced scientific and technological means to attract the attention of the government. And arouse the attention and participation of experts and scholars and the public to the cultural protection of Yuechi Quyi, so as to realize the inheritance and promotion of the intangible cultural heritage in the contemporary era by the way of living state inheritance in the intangible cultural heritage.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J826;G206

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