新媒体中新闻反转对媒介信任度的影响研究

发布时间：2018-03-15 05:37

本文选题：新媒体　切入点：媒介信任度　出处：《沈阳师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：美国有关大众传播媒介公信力的研究已经有七八十年的历史了,然而大陆地区自2003年SARS危机后有关媒介信任度的问题才渐入学者的视角。网络新媒体的蓬勃发展让我们在信息社会的领域越走越深,一方面新媒体在信息传递、分享方面的强大实力为新闻传播领域注入鲜活的血液,然而另一方面新媒体中新闻反转出现的频率却越来越高。因此作者将在本文中通过问卷和访谈的形式对新闻反转和媒介信任度之间的关系做深入的研究。通过对数据的整理分析作者发现从新闻生产加工、信息传递到受众反馈的全过程可以看做是一个完整的媒介系统,在整个大的媒介系统中有三方面的因素致使新闻反转对媒介信任度产生影响。首先是受众因素,受众的个体差异和接近性的心理都是新闻反转对媒介信任度产生作用的诱发机制;其次是新闻呈现因素,新闻标题标签化和新闻反转次数是影响信任度的重要原因;最后是媒介因素,记者新闻专业主义精神的缺乏和新媒体传播手段缺乏监管也会对信任度变化造成影响。本文在理论上发展延续了马克思“报刊的有机运动”,丰富了马克思的这一理论,并把这一理论延续到新媒体的语境中来。本文还在新闻实务方面具有一定的价值,可以为新闻生产者改进工作方法,提高业务水平提供新的方向。首先充分肯定了新闻反转存在的合理性,肯定了孜孜不倦追求真相的新闻工作者。其次本文也为提高受众对媒介的信任度以及新闻生产者改进工作提高业务水平提出三个方面的建议。希望以此呼吁学术界关注受众媒介素养的培养和教育,希望受众可以提高自身辨别信息的能力;希望记者可以加强新闻专业主义精神,肩负起无冕之王的责任和使命;希望把关人加强对新媒体传播手段的监管与疏导,使之真正成为负责任的“新”媒体。
[Abstract]:The study of the credibility of the mass media in the United States has had a history of 70 to 80 years. However, since the SARS crisis in 2003, the issue of media trust in mainland China has gradually come into the perspective of scholars. The vigorous development of new network media has made us deeper and deeper in the field of information society, on the one hand, new media are transmitting information. The powerful power of sharing infuses fresh blood into the field of news communication. On the other hand, on the other hand, the frequency of news reversal in new media is getting higher and higher. Therefore, the author will make an in-depth study of the relationship between news reversal and media trust by means of questionnaires and interviews. Data collation and analysis the authors found that from the news production processing, The whole process of information transmission to audience feedback can be seen as a complete media system. In the whole media system, there are three factors that cause the news reversal to have an impact on the media trust. The individual difference and proximity psychology of the audience are both the inducing mechanism of the news reversal to the media trust, the second is the news presentation factor, the news title tagging and the news reversal times are the important reasons that influence the trust degree. Finally, media factors. The lack of journalistic professionalism and the lack of supervision of new media means of communication will also have an impact on the change of trust. This paper theoretically develops and continues Marx's "organic movement of newspapers and periodicals", which enriches Marx's theory. And carry this theory into the context of new media. This paper also has some value in news practice, which can improve the working methods for news producers. Improving the level of business provides a new direction. Firstly, the rationality of the existence of news reversal is fully affirmed. Second, this paper also puts forward three suggestions for improving the audience's trust in the media and improving the work of the news producers to improve their professional level. The world pays close attention to the cultivation and education of the media literacy of the audience. It is hoped that the audience can improve their ability to distinguish information; that journalists can strengthen the journalistic professionalism and shoulder the responsibilities and mission of the uncrowned king; and that the gatekeepers will strengthen the supervision and guidance of new media means of communication. Make it a truly responsible "new" media.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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