信息发送者与目标受众的信息传播意向研究——基于社会存在的视角

发布时间：2018-03-29 02:09

  本文选题：社会存在　切入点：不确定信息　出处：《情报科学》2017年06期

【摘要】：【目的/意义】本文基于社会存在的视角,详细讨论了在信息不确定情境下信息发送者身份、目标受众的社会存在与信息传播意向之间的关系,并探讨了相关的理论价值与实践启示。【方法/过程】采用2(信息发送者身份场域:线上vs.线下)×2(身份高低:一般vs.较高)(n=185)实验与问卷相结合的研究设计。【结果/结论】结果表明:不论信息发送者是线下身份还是线上身份,身份越高,其推送的信息被目标受众传播的意向就越高;同等身份的线下信息发送者与线上信息发送者相比,会让目标受众产生更强的社会存在感;信息发送者的身份越高,目标受众的社会存在感越强,社会存在是信息发送者身份影响目标受众不确定信息传播意向的重要中介变量。
[Abstract]:[purpose / significance] based on the perspective of social existence, this paper discusses in detail the relationship between the identity of the sender, the social existence of the target audience and the intention of information dissemination in the context of information uncertainty. The relevant theoretical value and practical enlightenment are also discussed. [method / process] A research design combining 2 (information senders' identity field: online vs. Offline) 脳 2 (identity level: general vs. High / high) experiment and questionnaire is adopted. [results]. Conclusion: whether the sender is an offline identity or an online identity, The higher the identity, the higher the intention of the target audience to spread the information; the higher the identity of the message sender is, the stronger the social existence of the target audience will be compared with the online information sender; the higher the identity of the sender is, the higher the identity of the sender is. The stronger the sense of social existence of the target audience, the social existence is an important intermediary variable that the identity of the information sender affects the target audience's uncertain intention of information dissemination.
【作者单位】： 天津工业大学管理学院;中国人民大学心理系;
【基金】：国家社会科学基金重大项目(13&ZD155) 教育部人文社会科学研究青年基金项目(13YJC870014)
【分类号】：G201
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本文编号：1679075