媒介传播框架与地方印象建构的关系研究

发布时间：2018-03-29 10:06

本文选题：框架理论　切入点：地方印象　出处：《四川省社会科学院》2017年硕士论文

【摘要】：大众传媒作为社会的公器,承担着为公众传播信息、弘扬社会正义、引导社会向善的重任,但在实际的新闻传播活动中,媒介从业者常常处于难以抉择的矛盾之中,而这些矛盾又直指新闻正义问题。就媒介对地方的报道来说,媒介从业者往往会采用特定的框架对地方进行新闻报道,通过建构正面或负面的地方形象引导受众的地方认知和评价。而受众作为主动的意义建构者,在媒介框架引导下,也会通过自身心理机制对媒介信息做出不同反应,并最终在头脑中形成正面或负面的地方印象。一般来说,媒介通过框架的选择和运用,可以建构不同的地方形象,从而在受众地方印象形成中起到不同的引导作用。媒介引导受众形成地方正面印象,有助于公众的地方认知和评价,能够促进地方发展,符合媒介的新闻正义;但地方负面印象则容易使受众对地方产生误读,给地方发展带来难以估量的负面效应,与媒介的新闻正义相背离。因此,媒介如何在地方报道中实现新闻正义,地方又如何有效利用媒介建构正面印象成为值得讨论的问题。基于此,本文主要运用框架理论研究媒介传播框架与地方印象建构之间的关系,首先对媒介传播的框架理论、地方印象的建构以及这二者之间的关系进行了阐述;接着通过实例论述了地方印象从真实现实到媒介现实,从媒介现实到刻板化的过程;然后以框架理论和新闻正义理论为依据,重点分析了媒介在地方印象建构中的正义原则;最后分别对媒介框架的修正和地方印象的正面塑造两个方面提出相应的建议。
[Abstract]:Mass media, as the public organ of the society, undertakes the task of spreading information for the public, carrying forward social justice and guiding the society to the good, but in the actual news communication activities, the media practitioners are often in the contradiction of difficult choice. And these contradictions point directly to the issue of news justice. As far as media coverage is concerned, media practitioners often use a specific framework for local news reporting. Through the construction of positive or negative local image to guide the local cognition and evaluation of the audience, and the audience, as the active meaning constructor, under the guidance of the media framework, will also make different responses to the media information through their own psychological mechanism. And eventually form a positive or negative local impression in the mind. Generally speaking, the media can construct different local images through the choice and use of the frame. The media can guide the audience to form the local positive impression, which is helpful to the local cognition and evaluation of the public, and can promote the local development and accord with the news justice of the media. However, the local negative impression makes the audience misread the place, brings incalculable negative effect to the local development, and deviates from the news justice of the media. Therefore, how does the media realize the news justice in the local report? It is worth discussing how to effectively use the media to construct positive impression. Based on this, this paper mainly uses frame theory to study the relationship between media communication framework and local impression construction, first of all, it studies the frame theory of media communication. The construction of local impression and the relationship between them are expounded, and then the process of local impression from real reality to media reality, from media reality to stereotype is discussed through examples. Then on the basis of frame theory and news justice theory, this paper focuses on the analysis of the principles of justice in the construction of local impression, and finally puts forward corresponding suggestions on the revision of media framework and the positive shaping of local impression.
【学位授予单位】：四川省社会科学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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