融媒时代规避反转新闻的现实方案——兼谈融媒品牌塑造和IP化内容生产

发布时间：2018-04-01 05:29

本文选题：IP　切入点：把关人　出处：《青年记者》2017年25期

【摘要】：正反转新闻的高频发生让为"新媒体赋权"的欢呼者们似乎只能止步于美好愿望。面对碎片化高刺激度的虚假信源,部分传统媒体的急切参与也伤害着整个新闻行业的公信力。真实是新闻的生命,认清反转新闻的本质,提升融媒体表现能力,以较高的站位、规范化的技巧防范和杜绝新闻反转,对转型中的融媒体实践者们有着
[Abstract]:The high frequency of positive and negative news makes the cheering for "new media empowerment" seem to end with good wishes. In the face of fragmented, highly stimulating false sources, The eager participation of some traditional media also harms the credibility of the entire news industry. True news is the life of news, recognizing the nature of news reverse, enhancing the ability to integrate media performance, and standing in a higher position. Standardized techniques to prevent and prevent the reversal of news, the transformation of the media practitioners have
【作者单位】：生活日报融媒编辑中心;
【分类号】：G206

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