鸡汤变灵药:一种谣言的跨媒介传播

发布时间：2018-04-07 17:46

本文选题：谣言　切入点：心灵鸡汤　出处：《民族艺术》2017年01期

【摘要】：鸡汤谣言是心灵鸡汤与谣言结合产生的体裁,以臆造的故事来传递某种情怀与教益。如今,鸡汤谣言在不同的媒体中传播。在通俗读物中,鸡汤文主题先行、重感性、轻理性的特点纵容了写手的胡编乱造;在应试作文系统中,过度文艺化的评价体系造成了鸡汤谣言的盛行;在微信朋友圈中,熟人社区的交际规则促成了谣言与心灵鸡汤的结合。在不同的媒介中,心灵鸡汤与谣言的结合动因不同,鸡汤谣言的传播动力、受众类型、传谣侧重、传播互动方式也不同。鸡汤谣言在三种不同的媒介间转化,形成了循环而又稳定的生产体系。
[Abstract]:Chicken soup rumour is a kind of combination of soul chicken soup and rumour, which conveys some feelings and lessons with fictional stories.Nowadays, chicken soup rumors spread in different media.Among popular reading materials, the theme of chicken soup is first, and the characteristics of attaching importance to sensibility and neglecting rationality connive at the craftsmanship of the writers; in the exam-oriented composition system, the excessive literary and artistic evaluation system causes the prevalence of chicken soup rumors; and in the WeChat Moments,The communication rules of the acquaintance community facilitate the combination of rumour and soul chicken soup.In different media, the combination of soul chicken soup and rumour is different, the spreading power, audience type, spreading emphasis and interactive mode of chicken soup rumor are also different.Chicken soup rumour transformed into three different media, forming a circular and stable production system.
【作者单位】：中国社会科学院文学所;
【分类号】：G206

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