《今日关注》的新媒体运营探讨

发布时间：2018-04-14 09:11

本文选题：《今日关注》 + 微信　；参考：《电视研究》2017年05期

【摘要】：央视中文国际频道《今日关注》的收视率和影响力均居电视评论栏目前列,不过其新媒体运营仍处于探索阶段。本文立足于《今日关注》微信公众号及海外社交媒体宣推,认为目前栏目微信信息发布流程已细化为编导工作的一部分,但尚存在一些不足,需要做好改进新用户界面友好程度、形成对已播内容的二次精准传播、制作网络专供短片等工作。
[Abstract]:CCTV's Chinese international channel, focus Today, ranks high in ratings and influence, but its new media operations are still in the exploratory stage.Based on Official account WeChat and the promotion of overseas social media, this paper believes that the current WeChat information release process has been refined as part of the editorial work, but there are still some shortcomings.It is necessary to improve the new user interface friendly degree, to form the second accurate dissemination of the broadcast content, and to make special short films for the network.
【作者单位】：中央电视台中文国际频道;
【分类号】：G222-F

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