微博中环境议题的形成机制与影响研究

发布时间：2018-04-14 21:45

本文选题：环境传播 + 微博　；参考：《辽宁大学》2017年硕士论文

【摘要】：如今,人们生活的地球污染严重,雾霾、沙尘暴、水土流失、水体污染……层出不穷,人类已经进入了一个风险社会,而环境风险是人们最为亟待解决的问题。环境保护已成为全球各国共同的主题,每一个人都深切地认识到环境之于人,就如同水之于鱼,因此大力提倡生态文明建设、维持人与环境和谐发展是目前我们能够做的唯一选择。本文希望通过考察以微博为代表的新媒体在环境议题形成中扮演的角色和所起的作用,以考察新媒体中环境传播在环保理念传播、公众环保行为塑造、公众环保意识以及环保能力提升上所起的重要作用。本文共分为五部分,绪论部分首先阐述了环境传播的研究背景、研究现状及不足,然后论述了本文的研究方法及研究设计。第一章论述了本文研究引用的各种概念。第二章通过抽样调查法获得研究样本,再结合内容分析法对样本进行数据解读与内容分析。第三章和第四章是本文的主体部分,第三章探析了微博中环境议题的呈现方式与形成机制,主要从话语分析视角解读微博中各主体对环境议题不同的建构方式,以及环境议题从微博中进入社会议题的形成机制;第四章以样本分析为基础,结合个案研究法分析了微博在环境传播中所起的作用以及带来了何种影响。最后一章,结合环境传播发展现状,分析了新媒体的诞生对于中国环境传播发展所具有的意义。本文将定性分析与量化分析相结合,在对中国环境传播发展历程进行梳理的同时,重点对新媒体产生后环境传播的变化及走向做了分析以及预测。此外,本文在考察了新媒体中的环境传播发展状况之后,也提出了一些促进环境传播良性发展的建议,以期能对公众环保意识的提升做出一点微薄的贡献。
[Abstract]:Today, people live in serious earth pollution, haze, dust storms, soil erosion, water pollution.Human beings have entered a risk society, and environmental risk is the most urgent problem.Environmental protection has become a common theme in all countries of the world. Everyone is deeply aware that the environment is to man what water is to fish, and therefore strongly advocates the construction of ecological civilization.To maintain the harmonious development of human and environment is the only option we can do at present.This paper hopes to examine the role and role played by new media, represented by Weibo, in the formation of environmental issues, in order to investigate the role of environmental communication in the dissemination of environmental protection ideas and the shaping of public environmental protection behavior in new media.Public awareness of environmental protection and the enhancement of environmental protection capabilities play an important role.This paper is divided into five parts. In the introduction part, the research background, the present situation and the deficiency of the environmental communication are described, and then the research methods and the research design of this paper are discussed.The first chapter discusses the various concepts cited in this paper.In the second chapter, the sample is obtained by sampling survey, and then the data is interpreted and analyzed by content analysis.Chapter three and chapter four are the main part of this paper. Chapter three explores the presentation and formation mechanism of environmental issues in Weibo, mainly from the perspective of discourse analysis to interpret the different ways of construction of environmental issues.And the formation mechanism of environmental issues from Weibo to social issues; the fourth chapter based on sample analysis, combined with the case study method to analyze the role of Weibo in environmental communication and what kind of impact.In the last chapter, the author analyzes the significance of the birth of new media to the development of environmental communication in China.Combining qualitative analysis with quantitative analysis, this paper analyzes and forecasts the changes and trends of environmental communication after the emergence of new media while combing the development of environmental communication in China.In addition, after investigating the development of environmental communication in new media, this paper also puts forward some suggestions to promote the benign development of environmental communication, in order to make a little contribution to the promotion of public awareness of environmental protection.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】