《南方都市报》微信公众号新闻文本研究

发布时间：2018-04-19 00:35

本文选题：新闻文本写作 + 手机　；参考：《暨南大学》2016年硕士论文

【摘要】：随着互联网络和便携设备软硬件技术的发展,手机等移动平台在人们生活中占据着越来越重要的地位,以微信为代表的手机即时通讯软件更是几乎深入到了社会生活的每一个角落。面对瞬息万变的现代信息传播模式,如何通过手机这一移动平台,传播适合移动网络的新闻,是每一个新闻工作者都应考虑的问题。以广播、报纸、电视为代表的传统新闻媒介,在寻求向移动互联网络转型的过程中都做出了诸多努力,本文以《南方都市报》手机微信公众号为研究对象,主要探讨在新闻文本写作方面,传统媒体为适应手机移动平台所做出的改变,并提出相关建议。本文从《南方都市报》微信公众号所推送新闻文本的价值生成、内容生成、符号生成、结构生成这四个方面分析传统媒体在手机微信公众号这一全新的移动平台上,在新闻文本方面所做出的转型。通过相关分析,认为无论是传统媒体还是新兴媒体,都应该做观点供应商,多用并善用图片,文本要接地气、平民化,要拒绝一味迎合受众喜好、要有所坚守等措施来在手机移动平台上做出努力。
[Abstract]:With the development of software and hardware technology of Internet and portable devices, mobile platforms such as mobile phones are playing a more and more important role in people's lives.WeChat as the representative of mobile phone instant messaging software is almost deep into every corner of social life.In the face of the rapidly changing mode of modern information dissemination, it is a problem that every journalist should consider how to spread news suitable for mobile network through mobile platform.The traditional news media, represented by radio, newspaper and television, have made a lot of efforts in the process of seeking the transition to the mobile Internet. This paper takes the "Southern Metropolis Daily" mobile phone WeChat Public number as the research object.This paper mainly discusses the changes made by traditional media to adapt to mobile platform in news text writing, and puts forward some relevant suggestions.This paper analyzes the traditional media on the mobile platform of mobile phone WeChat public number from four aspects: value generation, content generation, symbol generation and structure generation.The transformation of news texts.Through the relevant analysis, we think that both traditional media and emerging media should be suppliers of ideas, use and make good use of pictures, text should be approachable, popularized, and refuse to blindly cater to the preferences of the audience.To stick to such measures as mobile phone platform to make efforts.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G212

【参考文献】