感叹、猎奇、悬念——微信公众号“标题党”的表达特点与批判

发布时间：2018-05-06 19:55

本文选题：微信公众号 + 资讯　；参考：《新闻知识》2017年02期

【摘要】：本文以中国媒体机构微信公众号上各类资讯标题为研究对象,采用内容分析法,从句式、用词和表现手法等方面,统计分析"标题党"的表达特点,并在此基础上对"标题党"现象进行批判。统计发现,绝大多数"标题党"都运用了特殊的表达,概括起来主要就是"感叹""猎奇"和"悬念"三个关键词。"标题党"在肆无忌惮地追求表达效果的同时,普遍缺乏社会责任感。所有的表达技巧都指向受众的情感和好奇心,并最终为媒体赢利服务,这是"以受众为市场"的受众观取得支配地位的必然结果。
[Abstract]:This paper takes all kinds of information titles on the WeChat public account of Chinese media organization as the research object, uses the content analysis method, from the sentence structure, the words and the expression technique, statistics and analyzes the expression characteristic of the "headline Party". On this basis, the phenomenon of "title Party" is criticized. Statistics show that the vast majority of the "headline Party" uses a special expression, summed up mainly "sigh", "seek wonders" and "suspense" three key words. The title of the party "in the unbridled pursuit of expression, at the same time, the general lack of social responsibility." All the expression skills point to the emotion and curiosity of the audience, and finally serve the media profit, which is the inevitable result of the audience view of "taking the audience as the market" to gain the dominant position.
【作者单位】：江西财经大学;
【分类号】：G213

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