城市电视台媒体人社会责任感缺失现象探究

发布时间：2018-05-18 01:19

本文选题：媒体人 + 责任感　；参考：《曲阜师范大学》2016年硕士论文

【摘要】：当前,伴随着我国市场化进程的不断推进,社会转型和媒体改革也在不断加深,电视媒体作为第三产业,在市场化的改革进程中自然也是重中之重。电视媒体经历了从纯事业单位、“事业单位,企业化经营”再到“公益性事业和经营性产业并行发展”的经济性体质改革,电视媒体在计划经济时代被压抑了的活力得以重新绽放,电视媒体的经济效益有了显著的提高,电视媒体人的工作热情和积极性也被重新调动起来。同时,多年滋生的体制弊端在市场化的改革进程中也逐渐显露出来,再加上新媒体的强势出现,极大的威胁着电视媒体的生存空间,电视媒体人的生存出现了危机。面对市场化的影响,一方面大部分的电视媒体人都能积极利用市场化的有利条件,不断调整自己,加强创新,电视作品有了显著的提高,社会责任感不断加强。另一方面,受制于媒体人自身素养和媒介机构竞争的日趋激烈所影响,致使一些电视媒体人受市场化影响出现社会责任感缺失的现象,对电视媒体的公信力产生了诸多负面效应,这一点在生存空间更加狭小的地方电视台表现的尤为突出。因而,本文在文献调查法和对比分析法的基础上,进行广泛的实地调查采访,并从媒体教育工作者、媒体从业者、普通大众的调查数据分析中认为电视媒体人社会责任感缺失的表现形式有节目单纯记录,缺少内涵;体制全台创收,人人创收;管理思想落后;缺乏政策法律约束。进而得出造成电视媒体人社会责任感缺失的主要原因是市场经济的冲击,以及传媒体制的变迁和新媒体的冲击。从而提出建立健全电视媒体人社会责任感保障机制、加强电视媒体人的社会责任感培养机制和强化电视媒体人的社会责任感监督机制的方法来规范电视媒体人的社会责任感,试图找到一条城市电视台电视媒体人社会责任感经济效益和社会效益相统一的一个平衡点。
[Abstract]:At present, along with our country marketization advancement, the social transformation and the media reform also unceasingly deepens, the television media as the tertiary industry, in the marketization reform process naturally is also the most important. The television media has gone through the economic and physical reform from purely public institutions, "institutions and enterprises" to "parallel development of public welfare undertakings and commercial industries." The suppressed vitality of TV media in the era of planned economy has been rebloomed, the economic benefits of TV media have been significantly improved, and the enthusiasm and enthusiasm of people working in TV media have also been reactivated. At the same time, the institutional malpractice which has been breeding for many years is also gradually revealed in the process of market-oriented reform. In addition, the strong appearance of new media threatens the living space of television media, and the survival of television media people appears crisis. In the face of the influence of marketization, on the one hand, most TV media people can actively utilize the favorable conditions of marketization, constantly adjust themselves, strengthen innovation, TV works have a remarkable improvement, social responsibility is constantly strengthened. On the other hand, influenced by the increasingly fierce competition between media people and media organizations, some TV media people are affected by the marketization and lack of sense of social responsibility. There are many negative effects on the credibility of TV media, which is especially prominent in the local TV stations with narrower living space. Therefore, on the basis of literature survey and comparative analysis, this paper conducts extensive field investigation and interviews, and from the media educators, media practitioners, In the analysis of the survey data of the general public, it is concluded that the forms of the lack of social responsibility of the TV media are simply recorded programs, lack of connotation, income generation of the whole system, income generation for everyone, backward management thoughts, and lack of policy and legal constraints. It is concluded that the main reasons for the lack of social responsibility of TV media are the impact of market economy, the changes of media system and the impact of new media. The methods of establishing and perfecting the social responsibility guarantee mechanism of TV media, strengthening the cultivation mechanism of social responsibility of TV media and strengthening the supervision mechanism of social responsibility of TV media are put forward to standardize the social responsibility of TV media. This paper tries to find a balance between social responsibility and social benefit of TV media in city TV station.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G224

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