传媒智能化趋势下的新闻生产研究

发布时间：2018-05-19 08:11

本文选题：传媒智能化 + 媒介进化　；参考：《四川省社会科学院》2017年硕士论文

【摘要】：传媒智能化是智能技术与新闻业结合的产物,为新闻生产和内容创业提供了明确的未来指向。随着云计算、大数据、物联网、智能终端技术的不断成熟和普及,互联网逐步由WEB2.0向WEB3.0进阶,信息生产、传输、接收与体验模式得以进一步迭代,具备了大数据检索、智能化生产、无缝化体验、多终端接入的特征,以“技术融合”为支撑的第四次工业革命浪潮正在勃兴。在技术的推动下,传媒业正经历新一轮的颠覆与重构,逐渐步入高效、集约、自动化的“智媒时代”。本研究结合国内外学术资料和业界相关实践,试图通过质性分析的方法,梳理传媒智能化的定义及特征,传媒智能化技术的分类及应用;分析传媒智能化趋势的现实背景和依据;观察智能化技术驱动下的新闻生产现状;最后对传媒智能化趋势下新闻生产的发展趋势展开预测,并反思其可能带来的问题。本研究认为,传媒智能化是以智能技术为依托,以信息传输和新闻报道为目的,以自动化生产、自主化学习为手段的生态系统,具有万物皆媒、人机共生和自我进化的特征。其发展和演进主要得益于智能技术的成熟、智能化产品市场的扩张和传媒业融合的加深。当前,传媒智能化催生了数据新闻、机器新闻、临场化新闻和传感器新闻四种新型体裁,拓展了信息的采集路径,重新定义了新闻的生产主体,促进了新闻叙事的嬗变与迁移。在未来,传媒智能化将进一步推进新闻采集、生产、分发与体验的智能化,突破新闻荒漠化困局,带动传统媒体人转型。此外,本文还反思了传媒智能化可能带来的媒介负效应,有针对性地提出了应对方法,以期在传媒智能化的发展进程中贡献一些启示性的思考和意见。
[Abstract]:Media intelligence is the product of the combination of intelligent technology and news industry, which provides a clear future direction for news production and content entrepreneurship. With the maturity and popularization of cloud computing, big data, Internet of things and intelligent terminal technology, the Internet is gradually advanced from WEB2.0 to WEB3.0, the mode of information production, transmission, reception and experience can be further iterated, and big data retrieval is available. Intelligent production, seamless experience, multi-terminal access characteristics, "technology integration" as the support of the fourth industrial revolution is booming. Driven by technology, the media industry is experiencing a new round of subversion and reconstruction, gradually stepping into the "era of intellectual media", which is efficient, intensive and automatic. This research combines the domestic and foreign academic data and the industry related practice, attempts through the qualitative analysis method, combs the media intelligence definition and the characteristic, the media intelligence technology classification and the application; This paper analyzes the realistic background and basis of the trend of media intelligence; observes the current situation of news production driven by intelligent technology; finally forecasts the development trend of news production under the trend of media intelligence and reflects on the problems it may bring. This study holds that media intelligence is an ecological system based on intelligent technology, information transmission and news report, automatic production and autonomous learning. It has the characteristics of everything is medium, man-machine symbiosis and self-evolution. Its development and evolution are mainly due to the maturity of intelligent technology, the expansion of intelligent product market and the deepening of media integration. At present, the intelligentized media has given birth to four new types: data news, machine news, field news and sensor news, which has expanded the collection path of information, redefined the main body of news production, and promoted the transmutation and migration of news narration. In the future, the intelligence of media will further promote the intelligentization of news collection, production, distribution and experience, break through the difficult situation of news desertification, and promote the transformation of traditional media people. In addition, this paper also reflects on the possible negative media effects brought by media intelligence, and puts forward some countermeasures in order to contribute some enlightening thoughts and opinions to the development process of media intelligence.
【学位授予单位】：四川省社会科学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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