中国传统媒体与新兴媒体产业融合发展研究

发布时间：2018-05-22 17:27

本文选题：传统媒体 + 新兴媒体　；参考：《新闻大学》2017年02期

【摘要】：加快推进传统媒体与新兴媒体产业融合发展是中国传媒产业发展的内在要求。项目调查组在数据分析与访谈的基础上,对传媒产业融合发展存在的问题,如产业思维、战略格局、评价指标、盈利模式等方面的问题进行了概括和分析。进而从内容生产能力提升、数据驱动、产权结构多元等角度分析了驱动传媒产业融合发展的要素;并从提升产业运营思维、基于内容优势的IP化运营、面向细分垂直方向深挖空间、创新资本运营方式、推动传媒体制深化改革等方面对传媒产业融合发展路径进行了探讨。
[Abstract]:Speeding up the integration of traditional media and new media industry is the inherent requirement of the development of Chinese media industry. On the basis of data analysis and interview, the project investigation team summarized and analyzed the problems existing in the development of media industry convergence, such as industry thinking, strategic pattern, evaluation index, profit model, etc. Then the paper analyzes the factors that drive the media industry from the aspects of content production capacity enhancement, data driven and property structure diversification, and analyzes the IP operation based on content advantage from the view of promoting the thinking of industry operation. This paper probes into the integration and development path of media industry in such aspects as subdivision vertical direction deep digging space innovating capital operation mode and pushing media system to deepen reform and so on.
【作者单位】：华东师范大学传播学院;
【基金】：国家社科基金重大项目《加快推进传统媒体和新兴媒体融合发展研究》(14ZDA049)的阶段性成果
【分类号】：G211

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