网络游戏传播中的伦理失当研究

发布时间：2018-05-23 12:35

本文选题：网络游戏 + 游戏传播　；参考：《华中师范大学》2017年硕士论文

【摘要】：20世纪末,游戏与网络技术结合,网络游戏迅速席卷全球,渗透于网吧、家庭、地铁、公交、影视剧等各种生活场景中,对于整个人类社会和文化都产生了巨大的影响。在我国,网络游戏从1997年起步到2006年的基本成熟仅仅经过了十年的时间,网络游戏市场的迅速膨胀的背后,是愈加严峻的伦理问题。本文尝试以游戏传播的环节为线索,分析网络游戏传播中的伦理失当现象。首先从游戏创作的角度分析主流的游戏规则,研究等级制度、时空设定和消费系统如何影响玩家的价值观念。其次,从游戏操作方面讨论玩家在网络游戏中经常会遇到的意识形态二元对立、身份认知错位和道德失范等伦理问题。最后,以游戏运营的角度分析网络游戏公司在商业运营时利用色情暴力的噱头刺激潜在用户、忽视著作权保护等问题,对我国目前网络游戏市场环境进行反思。如今越来越多的人接受了网络游戏这种媒介形式,甚至认为游戏是具有交互性、开放性、虚拟性特色的“第九艺术”。网络游戏作为一种新兴的传播媒介,正发挥着重要的作用,这意味着游戏传播对互联网环境会产生很大的影响,也面临着更多的责任。本文希望通过对目前网络游戏传播过程中伦理失当的一些思考,吸引更多人对于网络游戏伦理的关注。
[Abstract]:At the end of the 20th century, with the combination of game and network technology, online games swept the world rapidly, infiltrating into Internet cafes, families, subways, public transport, movies and TV dramas and other life scenes, for the entire human society and culture have a huge impact. In our country, the basic maturity of online games from 1997 to 2006 has been only 10 years. Behind the rapid expansion of the online game market, it is increasingly serious ethical problems. This paper attempts to analyze the phenomenon of ethical misconduct in online game communication by taking the link of game communication as a clue. Firstly, this paper analyzes the mainstream rules of the game from the perspective of game creation, and studies how the hierarchy, space-time setting and consumption system affect the player's values. Secondly, from the aspect of game operation, this paper discusses the ethical problems that players often encounter in online games, such as ideological duality, identity dislocation and moral anomie. Finally, from the point of view of game operation, this paper analyzes the problems of using pornographic violence to stimulate potential users and neglecting copyright protection in the commercial operation of online game companies, and reflects on the current market environment of online games in China. Nowadays, more and more people accept online games as a media form, and even think that games are "the ninth art" with interactive, open and virtual characteristics. As a new medium of communication, online games are playing an important role, which means that game communication will have a great impact on the Internet environment, but also face more responsibilities. This paper hopes to draw more attention to the ethics of online games by thinking about the ethical misconduct in the process of spreading online games.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G899;G206

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