商业健身会所微信公众号用户持续使用意愿影响因素分析

发布时间：2018-06-03 10:34

  本文选题：构建成本 + 因素分析　； 参考：《传媒》2017年12期

【摘要】：正随着智能手机和移动互联网的快速发展,微信迅速成为最受欢迎的社交媒体之一,其推出的微信公众号具有操作简单、功能丰富、构建成本低、互动性强等特点。国内许多商业健身会所都已开通微信公众号,借助微信传播效率高、信息交流互动性强等优势加强宣传推广,拓展业务,打造品牌形象。微信公众号的普遍使用推动了体育产业的快速发展,2016年10月国务院办公厅发布了《关于加快发展健身休闲产业的指导意见》,《意见》强调"推动健身休闲产业全面健康可持续发展,不断满足大众多
[Abstract]:With the rapid development of smart phone and mobile Internet, WeChat has quickly become one of the most popular social media. The public number of WeChat has the characteristics of simple operation, rich function, low cost of construction, strong interaction and so on. Many domestic commercial fitness clubs have opened the WeChat public number, with the help of WeChat communication efficiency, interactive information exchange and other advantages to strengthen publicity, expand business, build brand image. The widespread use of WeChat public number has promoted the rapid development of the sports industry. In October 2016, the General Office of the State Council issued the guidelines on speeding up the Development of the Fitness and Leisure Industry, emphasizing "promoting the overall development of the fitness and leisure industry." Healthy and sustainable development, Constantly satisfy the public.
【作者单位】： 武汉理工大学体育部;
【分类号】：G206;G80-05
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本文编号：1972473