突发公共事件的网络舆论引导研究

发布时间：2018-06-03 12:34

本文选题：突发公共事件 + 网络舆论　；参考：《重庆工商大学》2017年硕士论文

【摘要】：随着互联网的日益普及,网络作为“第四媒体”的影响力受到越来越多的重视。网络传播的开放性使得公众获得了空前的自主和自由,也极大地促进了公众对突发公共事件网络传播的参与和关注。网络舆论作为一种新的媒体舆论形式,给我国社会生活带来了日益深刻的影响,同时带来了如何认识和合理运用网络舆论、如何引导网络舆论的新问题。突发性公共事件的突然性与网络舆论跟进的快速性之间有着天然的联系,网络舆论对突发公共事件舆论的影响起着举足轻重的作用。目前国内外每一次重大的突发公共事件,都能在网络媒体上引起强烈的反响,形成意见的自由市场,通过传播从而形成强大的舆论影响,发挥着巨大的积极作用。但是,由于网络舆论的构成非常复杂,网络技术又在日新月异地飞速发展,而网络舆论的管理理念相对比较滞后、管理力度较弱等原因,目前对于突发性公共事件,网络舆论的形成存在着大量的不良信息、敌对势力企图渗透等问题。对于突发性公共事件,网络舆论像一把双刃剑,如果不对其进行积极引导,就有可能产生一些消极的影响,在网络传播环境中,一些信息造假者可以趁虚而入,网民过激的非理性跟帖等都可以使事态恶化,危害网络信息安全,影响社会的和谐稳定。所以,对网络舆论进行分析、把握舆论导向并对其进行积极引导显得尤为重要。如何把握网络舆论的特点和规律,加强对网络舆论的管理和引导,促进其健康发展,己成为亟待解决的一个重大问题。在本文中,研究重点是分析网络舆论对突发公共事件的影响及存在的问题,以及如何对网络舆论进行引导,把握网络舆论导向的主动权。
[Abstract]:With the increasing popularity of the Internet, the influence of the network as the "fourth media" has been paid more and more attention. The openness of network communication makes the public obtain unprecedented autonomy and freedom, and greatly promote the public participation and attention to the network communication of unexpected public events. As a new form of media opinion, network public opinion has brought more and more profound influence to the social life of our country. At the same time, it has brought about the new question of how to understand and use the network public opinion reasonably, how to guide the network public opinion. There is a natural relationship between the sudden public events and the rapidity of the Internet public opinion, which plays an important role in the influence of the public opinion on the sudden public events. At present, every major public emergency at home and abroad can cause a strong response in the network media, form a free market of opinions, and form a strong public opinion through the dissemination of influence, play a huge positive role. However, because the composition of network public opinion is very complex and the network technology is developing rapidly with each passing day, the management concept of network public opinion is relatively lagging behind and the management intensity is relatively weak. At present, for the sudden public events, There are a lot of bad information and hostile forces trying to infiltrate in the formation of network public opinion. For sudden public events, public opinion on the Internet is like a double-edged sword. If it is not actively guided, it may have some negative effects. In the network communication environment, some information counterfeiters can take advantage of the virtual situation. The irrational comments made by Internet users can worsen the situation, endanger the network information security and affect the social harmony and stability. Therefore, it is particularly important to analyze the network public opinion, grasp the public opinion guidance and actively guide it. How to grasp the characteristics and laws of network public opinion, strengthen the management and guidance of network public opinion, and promote its healthy development, has become an important problem to be solved. In this paper, the focus of the study is to analyze the impact of network public opinion on public emergencies and the existing problems, and how to guide the network public opinion, grasp the initiative of network public opinion guidance.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63;G206

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