大众传媒在2014年巴西世界杯期间对西安市体育消费影响的研究

发布时间：2018-06-04 00:15

  本文选题：体育消费 + 大众传媒　； 参考：《西安体育学院》2016年硕士论文

【摘要】：体育消费的增长与大众传媒的积极宣传密不可分,经由媒体的宣传,普通市民对于体育的兴趣正逐步建立,大众的体育消费观念也日渐形成,研究大众传媒在某一特殊时段对于体育消费所产生的影响,从而更为清晰地了解媒体与体育消费之间的关系。2014年巴西世界杯期间,西安市的体育消费经由大众媒体的广泛宣传而达到一个历史高峰,本文的研究以巴西世界杯期间西安市大众传媒对西安市体育消费所产生的影响为研究对象,分析总结了大众传媒影响西安市体育消费的具体方式、特点,并对在此期间大众传媒在促进体育消费方面的不足之处进行了反思,以期在将来重大体育赛事举办期间,为各大媒体更好地促进西安市体育消费的发展提供一定的借鉴。在研究过程中,本文采用了文献综述法、逻辑分析法、专家访谈法以及内容分析法,本文的研究首先通过查阅相关的文献资料对大众传媒影响体育消费的作用方式进行了归纳梳理,并对与之相关的理论进行了总结提炼,为本文的研究奠定理论基础,然后通过与相关学科的专家进行沟通交流,完善本文的研究写作。通过本文的研究,得出以下结论,1.巴西世界杯期间,大众媒体通过积极的宣传报道,极大地推动了西安市体育消费的增长;2.巴西世界杯期间西安市大众传媒为促进体育消费所发布的主要内容为:议程设置构建、商家广告传播、热点事件报道、热点赛事宣传;3.大众传媒在巴西世界杯期间对西安市体育消费影响的方式主要表现在针对不同受众,采用不同消费引导方式;普及消费理念,扩大体育消费传播范围;注重传播时效,第一时间影响体育消费等三个方面。
[Abstract]:The growth of sports consumption is inextricably linked to the positive publicity of the mass media. Through media propaganda, the interest of ordinary citizens in sports is gradually established, and the concept of sports consumption of the masses is gradually formed. To study the impact of mass media on sports consumption at a particular time, so as to gain a clearer understanding of the relationship between media and sports consumption. The sports consumption in Xi'an has reached a historical peak through the extensive propaganda of mass media. This study focuses on the influence of mass media on sports consumption in Xi'an during the World Cup in Brazil. This paper analyzes and summarizes the specific ways and characteristics of mass media influencing sports consumption in Xi'an, and reflects on the shortcomings of mass media in promoting sports consumption during this period, with a view to holding major sports events in the future. For the major media to better promote the development of sports consumption in Xi'an to provide certain reference. In the course of the research, this paper adopts the literature review method, the logic analysis method, the expert interview method and the content analysis method. The research of this paper firstly summarizes the influence of mass media on sports consumption by consulting relevant literature, and summarizes and refines the relevant theories, which lays a theoretical foundation for this study. Then through the communication with the experts of related disciplines, improve the research and writing of this paper. Through the study of this paper, the following conclusions are drawn. During the World Cup in Brazil, mass media, through active publicity coverage, greatly promoted the increase in sports consumption in Xi'an City by 2. 2%. During the World Cup in Brazil, the mass media in Xi'an city of Xi'an issued the following main contents to promote sports consumption: agenda setting, business advertising, hot event coverage, and hot events publicity. The influence of mass media on sports consumption in Xi'an City during the World Cup in Brazil is mainly manifested in the following aspects: aiming at different audiences and adopting different consumption guiding methods; popularizing consumption concept, expanding the scope of sports consumption communication; paying attention to the time of communication. The first time affects sports consumption and other three aspects.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206.3;G80-05
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本文编号：1974891