微信公众号平台中的视觉构成优化探析

发布时间：2018-06-05 01:14

本文选题：微信公众号平台 + 视觉构成　；参考：《湖北美术学院》2017年硕士论文

【摘要】：当前,微信的发展已成为亚洲地区最大用户群体的及时通讯软件,微信已经成为如今人们手机中不可或缺的社交应用。微信公众号就是依靠微信的发展迅速成长的平台,是一对多的媒体性行为活动。政府、企业、媒体等主体利用微信公众号平台的媒介能有效的进行宣传营销。公众号平台中的视觉构成是传统媒介中的视觉构成在移动互联网时代的发展和延伸,由于是移动互联网时代的新生产物,其视觉构成中存在版式杂乱,信息传达效果不够理想,大众审美情趣引导降低等方面问题。本文从微信公众号平台发展情况介绍,比较微信公众号与传统媒介的差异,通过比较了解其价值,此文通过运用文献阅读法和案例分析法,分析微信公众号平台的各设计特征,了解其相对传统媒介的设计具有的优势,通过对微信公众号平台中的视觉构成要素分析,对其视觉构成的现状进行分析,提出不足。从公众号中视觉构成元素和构成法则在微信公众号平台中的应用进行分析,尝试探讨出微信公众号平台这种新兴媒介的视觉设计适用规律进行优化。最后,结合移动互联网的时代背景,分析微信公众号平台设计未来的发展趋势,希望给各平台主体提供有益参考,让读者有更好的阅读体验,更加有效的吸收平台所传达的信息。
[Abstract]:With the development of WeChat, WeChat has become the most popular instant messaging software in Asia. WeChat has become an indispensable social application in people's mobile phones. WeChat Public name is a platform for the rapid growth of WeChat. It is a one-to-many media sexual activity. The government, enterprises, media and other subjects can effectively promote marketing by using the media of WeChat Public number platform. The visual composition of the public number platform is the development and extension of the visual composition in the traditional media in the mobile Internet era. Because it is a new product of the mobile Internet era, there is layout disorder in its visual composition, and the effect of information transmission is not ideal. The mass aesthetic sentiment leads to the reduction and so on aspect question. This paper introduces the development of WeChat public number platform, compares the difference between WeChat public number and traditional media, and analyzes the design characteristics of WeChat public number platform by using literature reading method and case analysis method. To understand its advantages over the traditional media design, through the analysis of the visual elements in the WeChat public number platform, the present situation of its visual composition is analyzed, and the shortcomings are put forward. Based on the analysis of the application of visual elements and rules in the public number platform of WeChat, this paper attempts to explore the application law of the visual design of WeChat public number platform, which is a new medium. Finally, according to the background of the mobile Internet, this paper analyzes the future development trend of WeChat public number platform design, hoping to provide useful reference for the main platform, so that readers can have a better reading experience. More effectively absorb the information conveyed by the platform.
【学位授予单位】：湖北美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524;G206

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