华龙网新闻专题研究

发布时间：2018-06-05 19:58

本文选题：新媒体受众 + 华龙网　；参考：《重庆工商大学》2017年硕士论文

【摘要】：以地方新闻为主、集新媒体优势于一身的网络新闻专题蓬勃发展,弥补了地方网络新闻的不足,体现了深度报道的特点。在传播信息、塑造品牌、引导舆论以及提升网站影响力方面发挥着日益重要的作用。随着互联网、移动互联网和新媒体技术的发展,网络新闻领域发生了重大变革。网民的媒介素养在日益提高,新媒体受众也呈现出新的变化特征。因而对网络新闻专题也提出了新的要求。本文在了解网络新闻专题及相关概念和发展特点的基础上分析其传播功能与效果。以在2017年2月公布的“全国省级网站传播力”排名榜中名列西部第一、全国第二的地方新闻网站——华龙网为例,展开对华龙网新闻专题的分析与阐述。全文研究分为五大部分:1.探讨华龙网新闻专题发展的基本概况,包括华龙网及其新闻专题的发展现状和影响力分析。2.从媒介地理学的角度分析华龙网新闻专题的概况,从“议程设置理论与受众的关系”出发分析其受众特征以及地理塑造作用,进而分析其新闻专题的发展定位和地区辐射影响;3.详细分析华龙网新闻专题的内容、设计制作与报道层面,运用内容分析法主要从专题的报道特点和报道形态两个方面进行分析。通过案例分析法对专题进行分类研究,从多个案例分析其在制作、选题角度、栏目设置、页面设计等方面的具体做法和特色,以及其专题新闻在微博、微信、客户端上的报道形态。4.通过对比分析,总结华龙网新闻专题相对于传统媒体以及同类地方新闻网站——大众网所体现的共同优势和自身不足,进而分析当下网络新闻专题的“共同短板”。最后,结合当下媒介融合发展的新趋势,提出华龙网新闻专题提升自身影响力和竞争力的创新策略和发展途径,可为其他地方新闻网站提供参考。主要从三个维度来实现:内容维度上,打造原创新闻,延伸国际视角;形态维度上,创新报道模式,整合融媒体专题;运营维度上,完善“售后”服务,打造“长尾效应”。华龙网新闻专题研究,既具有理论意义,也具有实践意义。理论方面,可以为其他地方新闻网站新闻专题的研究提供有价值的理论史料和案例参考;实践方面,有利于指导和完善华龙网新闻专题的制作实践,为业界提供实务参考。
[Abstract]:The special topic of network news, which is based on local news and integrates the advantages of new media, has developed vigorously, which makes up for the deficiency of local network news and embodies the characteristics of deep reporting. It plays an increasingly important role in spreading information, building brands, guiding public opinion and enhancing website influence. With the development of Internet, mobile internet and new media technology, great changes have taken place in the field of network news. The media literacy of netizens is improving day by day, the new media audience also presents the new change characteristic. Therefore, the network news special topic also put forward the new request. This paper analyzes the communication function and effect of network news on the basis of understanding its related concepts and development characteristics. Taking Hualong, a local news website, which ranks first in the west and second in China in the list of "Province-level website Communication Power" published in February 2017, as an example, this paper analyzes and expounds the news features of Hualong Web. The thesis is divided into five parts: 1. This paper probes into the basic situation of the development of the news special topic of Hualong net, including the development status and influence analysis of Hualong net and its news topic. From the view of media geography, this paper analyzes the general situation of Hualong net news topic, analyzes the characteristics of its audience and the role of geographical shaping from the perspective of "the relation between agenda setting theory and audience", and then analyzes the development orientation and regional radiation influence of its news topic. This paper analyzes the content, design, production and report of Hualong net news topic in detail. It mainly analyzes the characteristics and the form of the report by using the content analysis method. Through the case analysis method to classify the topic, from many cases to analyze its in the production, the selected topic angle, the column setting, the page design and so on the concrete method and the characteristic, as well as its special topic news in Weibo, WeChat, Report form on client. 4. Through comparison and analysis, this paper summarizes the common advantages and disadvantages of Hualong News compared with the traditional media and similar local news websites, and then analyzes the "common short board" of the current network news topics. Finally, according to the new trend of media integration and development, this paper puts forward the innovative strategies and development approaches for Hualong News to enhance its influence and competitiveness, which can be used as a reference for other local news websites. Mainly from three dimensions to achieve: content dimension, create original news, extend the international perspective; form dimension, innovative reporting mode, integration of media topics; operational dimension, improve "after-sales" services, create "long tail effect". The news special topic research of Hualong net, has the theory meaning, also has the practice significance. In theory, it can provide valuable theoretical historical data and case reference for the research of news topics on other local news websites. In practice, it is helpful to guide and perfect the production practice of news topics on Hualong, and to provide practical reference for the industry.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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