游戏类真人秀节目的本土化发展研究

发布时间：2018-06-14 17:27

本文选题：游戏类真人秀 + 本土化　；参考：《山东师范大学》2017年硕士论文

【摘要】：游戏类真人秀节目作为当下最为流行的电视节目类型,凭借其创新性的节目形态赢得了广大观众的一致好评,但引进国外版权的创作背景也引起了相关学者的热烈讨论。本文以《奔跑吧兄弟》《了不起的挑战》等游戏类真人秀节目作为研究对象,将“本土化”作为切入点,通过与原版电视节目的对比,积极探索和研究中国游戏类真人秀节目本土化发展的本质和规律,对这类节目为什么进行本土化、怎么样本土化以及本土化出现的问题和对策等一系列核心问题展开深入研究,以期能够为游戏类真人秀节目的持续发展提供有益的建议。本文的第一部分主要对“游戏类真人秀节目”进行概念阐述。通过阅读相关理论专著加强对于游戏和真人秀的概念认知,并通过理论与具体节目的结合,对游戏类真人秀进行概念界定,明确本文的研究对象与其特点,并提出游戏类真人秀节目所存在的问题;第二部分主要从经济、社会、文化三个层面着手,通过对中外市场需求、社会环境、文化差异的对比,侧重分析游戏类真人秀节目进行本土化发展的动因;第三部分作为该论文的重点,通过第三章节、第四章节和第五章节的论述,分别从节目内容、运作方式、价值取向三个方面细致地分析游戏类真人秀节目的本土化发展表现,挖掘游戏类真人秀节目本土化发展的创新点。笔者认为,游戏类真人秀节目的内容是该节目类型在本土化上最为具化的表现,游戏创意、嘉宾形象和节目包装都有别于原版节目的表现形式,形成了自身更为独特的节目风格;而第四章节中游戏类真人秀节目运作方式的本土化则是中国制作团队的进步与发展,他们在接受国外先进节目制作理念的同时不断加强自身的自主创新能力,为中国的真人秀节目制作源源不断地注入生机与活力。第五章节详细地分析了游戏类真人秀节目在价值取向上的本土化发展。由于电视作为我国信息传播的主流媒体,因此游戏类真人秀节目必须要承担起它的社会责任并积极发挥它的价值引领功能,在价值取向上符合中国的主流价值观,契合中国观众的审美心理,坚持正确的格调品味,弘扬社会正能量;最后一部分针对于游戏类真人秀节目的本土化表现,聚焦于中国游戏类真人秀节目本土化发展存在的一系列问题,并展开比较完整与深入的研究,通过探索解决方案,推动形成游戏类真人秀节目本土化发展的“中国模式”,并从中提炼“中国经验”,建立起有“中国特色”的游戏类真人秀节目的创新理论,提高中国游戏类真人秀节目的原创能力和竞争力,扩大影响力,积极参与全球传媒竞争,提升国家文化软实力。
[Abstract]:As the most popular type of TV programs, game reality shows have won the praise of the general audience with their innovative program form, but the background of the introduction of foreign copyright has also aroused heated discussion among relevant scholars. This article takes the game reality TV programs such as "run Brother" and "Great Challenge" as the research object, takes "localization" as the breakthrough point, and compares with the original TV programs. Actively explore and study the nature and law of the development of the localization of Chinese game reality shows, and carry out in-depth studies on a series of core issues, such as why such programs are localized, how to localize them, and the problems and countermeasures that appear in the process of localization. With a view to providing useful suggestions for the sustainable development of game reality shows. The first part of this paper mainly expounds the concept of game reality show. Through reading related theoretical monographs to strengthen the concept cognition of game and reality show, and through the combination of theory and concrete program, define the concept of game reality show, clarify the research object and its characteristics of this paper. The second part mainly from the economic, social, cultural three levels, through the comparison of domestic and foreign market demand, social environment, cultural differences, The third part as the focus of this paper, through the third chapter, the fourth chapter and the fifth chapter of the discussion, respectively from the program content, the way of operation, This paper analyzes the localization development of game reality show from three aspects of value orientation, and excavates the innovation point of the localization development of game reality show. The author believes that the content of the game reality show is the most localized performance of the program type. The game creativity, guest image and program packaging are all different from the original version of the show. Has formed its own more unique program style; and in the fourth chapter, the localization of the operation of the game reality show is the progress and development of the Chinese production team. They accept foreign advanced program production concept while constantly strengthen their own independent innovation ability to continuously inject vitality and vitality into Chinese reality show production. The fifth chapter analyzes the localization development of game reality show in value orientation in detail. Because TV is the mainstream media of information dissemination in our country, so the game reality TV programs must bear its social responsibility and give full play to its value leading function, and conform to the mainstream values of China in the value orientation. In line with the aesthetic psychology of the Chinese audience, adhere to the correct style of taste, carry forward the positive energy of society; the last part is aimed at the localization of game reality shows. Focusing on a series of problems existing in the development of the localization of Chinese game reality shows, and launching a relatively complete and in-depth study to promote the formation of a "Chinese model" for the localization development of game reality shows through exploring solutions. By refining "Chinese experience" and establishing the innovative theory of "Chinese characteristics" game reality shows, we can improve the original ability and competitiveness of Chinese game reality shows, expand our influence, and actively participate in the global media competition. Enhance the soft power of national culture.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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