是“媒介即讯息”,不是“媒介即信息”:从符号学视角重新理解麦克卢汉的经典理论

发布时间：2018-06-22 04:16

本文选题：讯息 + 信息　；参考：《新闻界》2017年10期

【摘要】：麦克卢汉提出的"媒介即讯息"理论经常被人错误的翻译成"媒介即信息",这是因为混淆了"讯息"和"信息",同时也没有准确理解"媒介"的含义。如果我们从符号学视角区分"讯息"和"信息","讯息"就相当于符号的可感知部分,"信息"就是符号携带的意义;如果我们从符号学视角来理解"媒介","媒介"也相当于符号的可感知部分。因此,"媒介即信息"是不符合符号学规律的,这就相当于认为符号的可感知部分就是符号携带的意义;而"媒介即讯息"是符合符号学规律的,因为"媒介"和"讯息"都是符号的可感知部分。并且,从符号学视角理解"媒介即讯息"可以揭示出该理论的深层涵义,即人类的感知、意识、情感、思想不是由单一的媒介技术决定的,而是由作为符号的媒介及其所构筑的符号环境所影响和限定的。
[Abstract]:McLuhan's theory of "media as information" is often wrongly translated as "medium is information" because it confuses "information" and "information", and at the same time does not accurately understand the meaning of "medium". If we distinguish between "information" and "information" from the semiotics perspective, "information" is the perceptible part of symbol, and "information" is the meaning of symbol carrying. If we understand the media from a semiotics perspective, the medium is also the perceptible part of the symbol. Therefore, "medium is information" is not in accordance with the law of semiotics, which is equivalent to thinking that the perceptible part of the symbol is the meaning of the symbol, while the "medium is information" conforms to the law of semiotics. Because the media and the message are perceptible parts of the symbol. Moreover, the understanding of "Media is Information" from the perspective of semiotics can reveal the deep meaning of this theory, that is, the perception, consciousness, emotion and thought of human beings are not determined by a single medium technology. It is influenced and limited by the medium of symbol and the symbolic environment constructed by it.
【作者单位】：四川师范大学影视与传媒学院;
【基金】：国家社科基金重大招标项目“当今中国文化现状与发展的符号学研究”(13&ZD123)
【分类号】：G206

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