新媒体视域下女性形象呈现与话语建构

发布时间：2018-06-22 06:24

本文选题：话语建构 + 媒体网络　；参考：《现代传播(中国传媒大学学报)》2017年09期

【摘要】：正一直以来,传统媒体对女性的刻板呈现和传统定位都被作为大众传媒的批判靶向。新媒体的兴起和发展为女性话语权的提升带来了新的契机,女性有了更多的机会参与媒介建构,由微博用户数量最多的新浪微博发布的调查报告显示,2015年9月底,微博活跃用户中男女性别比例均衡,各占50%。(1)那么,女性在新媒体中的形象呈现是否因此发生改观,是否真正掌握了媒介话语权呢?本文试以清博大数据舆情系统的监测数据为例,管中窥豹,略作探析。
[Abstract]:All along, the stereotypical presentation and traditional orientation of women in traditional media have been regarded as critical targets of mass media. The rise and development of new media has brought new opportunities for women to improve their right to speak. Women have more opportunities to participate in media construction. A survey report released by Sina Weibo, which has the largest number of Weibo users, shows that at the end of September 2015, Weibo active users of gender balance, 50% of each. (1) then, whether the image of women in the new media has changed as a result, whether the real right to control the media? This paper takes the monitoring data of Qingbo data and public opinion system as an example.
【作者单位】：山西师范大学学报编辑部;
【基金】：国家哲学社会科学基金项目“当代中国妇女理论的本土建构研究”(项目编号:16BKS131)的研究成果
【分类号】：C913.68;G206

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