“新湖南”客户端专题报道研究

发布时间：2018-06-23 16:10

本文选题：“新湖南”客户端 + 专题报道　；参考：《湘潭大学》2017年硕士论文

【摘要】：新媒体发展迅速,信息接收打破了时空限制,通过手机设备阅读新闻成为诸多网民的选择,开发手机新闻客户端成为国家和地方媒体重要的发展战略。手机新闻客户端具有信息容量大、信息更新速度快、信息获取便捷等优势,但也加重了信息传播的碎片化趋势。专题报道集纳了主题相近的信息,注重多角度报道,一定程度上满足了用户对信息完整性的需求,可以弥补信息碎片化的不足。“新湖南”客户端是湖南日报报业集团的新闻客户端,跻身全国党报新闻客户端第一方阵,产生了一大批阅读量突破“10万+”的稿件。“新湖南”客户端深耕本土,服务湖南,传播主流价值观,人民日报发文称其为“湖南人民的家书”。专题报道是“新湖南”客户端的重要组成部分,整合了新闻资源,融合了采编力量,是媒体融合的具体表现之一,以“新湖南”客户端为案例研究专题报道具有一定的现实意义。结合定量与定性的研究方法,将新湖南”客户端上线一年发布的314个专题分为“报道选题、报道数量、报道类型、报道地域”四个项目进行统计分析,以分析“新湖南”客户端专题报道的特征;随机抽样选取31个不同专题发布的264篇具体文章,分为“文章来源、体裁应用、报道形式、互动方式”四个项目进行统计分析,以分析“新湖南”客户端专题报道技巧。研究发现,“新湖南”客户端专题报道的选题具有一定的偏向性,时政选题凸显了党报底色,文化专题传播湖湘文化,财经专题解读经济热点,风物志专题凸显湖湘韵味;报道数量在整体上呈上升态势,其峰值的出现与新闻热点有一定的相关性;报道类型以主题型和挖掘型为主,体现了主动策划的特征,具有相对稳定性。报道地域以湖南为主,与用户地域分布呈正相关。在报道技巧上,充分利用多种媒体资源,灵活应用新闻与文学性体裁,综合应用图片、可视化图表、H5、短视频、直播等多种表现形式,通过应用互动性强的语言,开展线上线下活动等方式探索用户互动模式。在内容与技术的碰撞之中前行,“新湖南”客户端专题报道尚存在报道视角单一、编排结构不清晰、互动机制不完善、专题报道识别度不够和新媒体技术应用不成熟等不足之处。“新湖南”客户端专题报道应实现报道角度多元化,突出编排结构特点,创新互动模式,提高专题报道识别度,提升新媒体技术应用水平,以获得长效发展。
[Abstract]:With the rapid development of new media, information reception breaks the limitation of time and space. Reading news through mobile phone devices has become the choice of many netizens, and developing mobile news clients has become an important development strategy for national and local media. The mobile phone news client has the advantages of large information capacity, fast updating speed and convenient access to information, but it also exacerbates the fragmentation trend of information dissemination. The collection of special reports contains similar information and pays attention to multi-angle reports. To a certain extent, it meets the needs of users for the integrity of information, and can make up for the lack of fragmentation of information. The "new Hunan" client is the news client of Hunan Daily newspaper Group, which ranks first in the news client of the national party newspaper, and has produced a large number of manuscripts that have read more than "100000". "New Hunan" client ploughs deeply, serves Hunan, spreads the mainstream values, People's Daily sends the article to call it "the Hunan people's letter". Special report is an important part of the client of "New Hunan". It integrates news resources, combines editing and editing forces, and is one of the concrete manifestations of media integration. It is of practical significance to take the client of New Hunan as a case study. Combined with quantitative and qualitative research methods, the 314 topics published online in New Hunan Province are divided into four items: "report topic, number of reports, type of report, region of report" for statistical analysis. By analyzing the characteristics of the client-side special report of "New Hunan" and randomly sampling 264 articles published by 31 different topics, they are divided into four items: "the source of the article, the application of the genre, the form of the report, the mode of interaction" for statistical analysis. In order to analyze the "New Hunan" client feature reporting skills. The research found that the topic of the client-side special report of "New Hunan" has certain bias, the topic of current politics highlights the background color of the party newspaper, the special topic of culture spreads the Huxiang culture, the special topic of finance and economics interprets the economic hot spot, the special topic of wind and matter records highlights the charm of Huxiang; The number of reports on the whole showed an upward trend, its peak appeared with a certain degree of relevance to the hot news; the main types of reports are themed and mining, reflecting the characteristics of active planning, with relative stability. The main area of the report is Hunan, which is positively related to the distribution of users. In terms of reporting skills, we should make full use of a variety of media resources, flexibly apply news and literary genres, comprehensively apply pictures, visualize charts and charts, short videos, live broadcast, and so on. Through the use of interactive languages, Develop online and offline activities and other ways to explore user interaction mode. In the collision of content and technology, the client-side special report of "New Hunan" still has a single angle of view, unclear arrangement structure, imperfect interactive mechanism. The feature report recognition degree is not enough and the new media technology application is not mature and so on. The client-side special report of "New Hunan" should realize the diversification of the reporting angle, highlight the characteristics of the arrangement structure, innovate the interactive mode, improve the recognition degree of the special report, and enhance the application level of the new media technology, so as to obtain the long-term development.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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