电视节目的中外联合制作与传播机制分析

发布时间：2018-06-26 12:34

本文选题：中外联合制作 + 双核心制片机制　；参考：《现代传播(中国传媒大学学报)》2017年03期

【摘要】：以电视节目中外联合制作的制片管理方式为研究对象,从管理学和跨文化传播学的双重视角分析中外联合制作的制片机制应具有的制约性、融合性和互动性,并基于中日、中美合作案例进行实证分析,提出中外联合制作的三种制片管理机制:双核心制片机制、交叉核心制片机制、环扣型制片机制,并阐释上述三种制片机制的优点、缺陷以及修补办法,为有效开展中外联合制作找到了可能的机制保障;同时,为以全新视角构建和完善"中国文化艺术‘走出国门’"的理论范式提供实证依据,为践行中国政府有关加强国际传播能力建设、提高国家软实力及国际话语权的政策导向和顶层设计提供决策依据。
[Abstract]:Taking the Chinese and foreign co-production management mode of TV programs as the research object, this paper analyzes the restriction, integration and interactivity of the Chinese and foreign joint production mechanism from the perspective of management and cross-cultural communication, and based on the Sino-Japanese. Based on the empirical analysis of Sino-American cooperation cases, this paper puts forward three kinds of management mechanisms of Chinese and foreign joint production: double core production mechanism, cross core film production mechanism, annular film production mechanism, and explains the advantages of the above three production mechanisms. The defects and the mending methods have found the possible mechanism guarantee for the effective joint production between China and foreign countries, at the same time, it provides the empirical basis for constructing and perfecting the theoretical paradigm of "Chinese culture and art 'going out of the country" from a new angle of view. It provides the basis for the policy guidance and top-level design of the Chinese government to strengthen the international communication capacity and improve the national soft power and international discourse power.
【作者单位】：北京大学艺术学院;
【分类号】：G222

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