电视剧IP生态链:品牌借势营销的新思维

发布时间：2018-06-27 02:59

  本文选题：品牌 + IP生态链　； 参考：《出版广角》2017年12期

【摘要】：随着《三生三世十里桃花》等由网络小说改编的电视剧火爆刷新收视率和网络播放量,各大品牌开始借助电视剧IP生态链开展不同形式的营销创意,以提高品牌的知名度与美誉度。文章意在探究品牌借势电视剧IP生态链进行营销的有效策略以及其在借势营销过程中存在的问题,帮助企业在借势营销时获得最有效的方法以及最佳的效果。
[Abstract]:With the TV series adapted from the ten li in the third life of the third life, the TV series adapted from the network novels refreshed the ratings and the network playback, the major brands began to carry out different marketing ideas with the help of the TV series IP ecological chain to improve the reputation and reputation of the brand. The article aims to explore the effectiveness of the marketing of the IP ecological chain of the brand TV play. The strategy and its problems in the process of borrowing marketing help enterprises to get the most effective methods and best results in the way of marketing.
【作者单位】： 河北环境工程学院经济学系;
【分类号】：G229.2
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本文编号：2072408