噪声干扰下的网络舆论观点引导研究
发布时间：2018-07-20 12:17
【摘要】：[目的/意义]舆论引导是媒体宣传工作的重要组成部分,但在复杂的网络舆论环境中,以散乱自由信息为主的环境噪声,往往会对舆论观点的引导过程产生干扰。[方法/过程]为了揭示噪声干扰下的网络舆论观点引导机理,首先对微博媒体和环境噪声进行特征分析,并在此基础上构建噪声干扰下的网络舆论观点引导模型,最后通过仿真实验研究媒体引导、噪声干扰以及二者协同作用对舆论观点演化的影响差异。[结果/结论]实验结果表明,媒体对舆论观点演化的引导过程有显著效果;噪声不仅会干扰节点间的观点交互,还会影响媒体对舆论的引导过程,弱化媒体引导作用。
[Abstract]:[purpose / significance] Public opinion guidance is an important part of media propaganda work, but in the complex network public opinion environment, the environmental noise, which is dominated by scattered and free information, often interferes with the guiding process of public opinion. [method / process] in order to reveal the mechanism of network opinion guidance under noise interference, the characteristics of Weibo media and environmental noise are analyzed firstly, and then the network opinion guidance model under noise interference is constructed. Finally, the influence of media guidance, noise interference and their synergism on the evolution of public opinion is studied through simulation experiments. [results / conclusion] the experimental results show that the media has a remarkable effect on the evolution of public opinion, and that noise not only interferes with the interaction of opinions between nodes, but also affects the process of media guiding public opinion and weakens the role of media guidance.
【作者单位】： 哈尔滨工业大学人文社科与法学学院;南京邮电大学管理学院;
【基金】：国家自然科学基金项目“互联网舆情演化中群体行为协同演进模型研究”(编号:71271120)研究成果之一
【分类号】：G206
本文编号：2133489
[Abstract]:[purpose / significance] Public opinion guidance is an important part of media propaganda work, but in the complex network public opinion environment, the environmental noise, which is dominated by scattered and free information, often interferes with the guiding process of public opinion. [method / process] in order to reveal the mechanism of network opinion guidance under noise interference, the characteristics of Weibo media and environmental noise are analyzed firstly, and then the network opinion guidance model under noise interference is constructed. Finally, the influence of media guidance, noise interference and their synergism on the evolution of public opinion is studied through simulation experiments. [results / conclusion] the experimental results show that the media has a remarkable effect on the evolution of public opinion, and that noise not only interferes with the interaction of opinions between nodes, but also affects the process of media guiding public opinion and weakens the role of media guidance.
【作者单位】： 哈尔滨工业大学人文社科与法学学院;南京邮电大学管理学院;
【基金】：国家自然科学基金项目“互联网舆情演化中群体行为协同演进模型研究”(编号:71271120)研究成果之一
【分类号】：G206
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1 黄金尧,楼然苗;视频传输中噪声干扰的消除方法[J];广播与电视技术;2001年02期
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