微博谣言的传播与治理研究
发布时间：2018-07-20 21:21
【摘要】：作为一种新兴的传播媒体,微博正在影响甚至改变着我们获取信息的方式。它具有信息传播速度快、低门槛化和个性化以及大量的受众群体的特点,因而成为新媒体传播的主要载体。但是通过微博在向我们传递信息的时候,微博平台也不可避免的成为了传播谣言的主要平台。当今微博已经成为谣言产生和散布的主要平台之一,准确而全面的分析谣言的产生和传播机制,对于有效的预防和控制谣言的产生和扩散具有重要的社会意义。新媒体平台的开放性和自由性,网络上大量信息的出现,在带给我们获取信息便捷性的同时,也促发了谣言的产生,如何正确的识别信息来为我们服务,消除谣言带来的困扰,是研究微博谣言的重要方面。微博谣言的产生因素包括多方面的影响,有来自社会环境的因素,也有来自自媒体的因素,另外还有来自微博用户的心理因素的影响,只有对微博谣言进行全面系统的分析,才能最大限度的减少谣言传播带来的负面影响,发挥其正面传播的作用。本文先从微博谣言的概述说起,运用传播学、心理学、管理学等学科内容通过对谣言的传播内容、传播机制和治理研究的分析,结合相关的案例,并根据以上分析,提出了基于把关人职责下微博谣言协同治理模型,探讨了治理微博谣言的策略。
[Abstract]:As a new media, Weibo is affecting and even changing the way we get information. It has the characteristics of fast information dissemination, low threshold and individualization, as well as a large number of audience groups, so it has become the main carrier of new media communication. But the Weibo platform has inevitably become the main platform for spreading rumors when transmitting information to us through Weibo. Nowadays, Weibo has become one of the main platforms for the generation and dissemination of rumors. It is of great social significance to analyze the mechanism of producing and spreading rumors accurately and comprehensively, which is of great social significance for the effective prevention and control of the generation and spread of rumors. The openness and freedom of the new media platform and the emergence of a large amount of information on the network not only bring us easy access to information, but also promote the production of rumors. How to correctly identify information to serve us and eliminate the confusion brought about by rumors, It is an important aspect of studying Weibo rumors. There are many factors to produce Weibo rumors, including social environment factors, self-media factors, and psychological factors from Weibo users. Only a comprehensive and systematic analysis of Weibo rumors is carried out. In order to minimize the negative impact of rumor spread, play its positive role. This paper begins with the overview of Weibo rumors, using the contents of communication, psychology, management and other disciplines to analyze the spread of rumors, communication mechanism and governance, combined with relevant cases, and based on the above analysis. This paper presents a cooperative governance model of Weibo rumors based on the gatekeeper's responsibility, and discusses the strategy of Weibo rumor management.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
本文编号：2134817
[Abstract]:As a new media, Weibo is affecting and even changing the way we get information. It has the characteristics of fast information dissemination, low threshold and individualization, as well as a large number of audience groups, so it has become the main carrier of new media communication. But the Weibo platform has inevitably become the main platform for spreading rumors when transmitting information to us through Weibo. Nowadays, Weibo has become one of the main platforms for the generation and dissemination of rumors. It is of great social significance to analyze the mechanism of producing and spreading rumors accurately and comprehensively, which is of great social significance for the effective prevention and control of the generation and spread of rumors. The openness and freedom of the new media platform and the emergence of a large amount of information on the network not only bring us easy access to information, but also promote the production of rumors. How to correctly identify information to serve us and eliminate the confusion brought about by rumors, It is an important aspect of studying Weibo rumors. There are many factors to produce Weibo rumors, including social environment factors, self-media factors, and psychological factors from Weibo users. Only a comprehensive and systematic analysis of Weibo rumors is carried out. In order to minimize the negative impact of rumor spread, play its positive role. This paper begins with the overview of Weibo rumors, using the contents of communication, psychology, management and other disciplines to analyze the spread of rumors, communication mechanism and governance, combined with relevant cases, and based on the above analysis. This paper presents a cooperative governance model of Weibo rumors based on the gatekeeper's responsibility, and discusses the strategy of Weibo rumor management.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
【相似文献】
相关期刊论文 前1条
1 曹珩;;科技类谣言的网络传播初探[J];东南传播;2014年03期
相关硕士学位论文 前1条
1 郝亚可;微博谣言的传播与治理研究[D];郑州大学;2017年
，本文编号：2134817
本文链接：https://www.wllwen.com/xinwenchuanbolunwen/2134817.html
