网络节目主持人的受众询唤研究

发布时间：2018-07-22 14:12

【摘要】：新媒体的到来,使网络自制节目发展迅速,这也就带动了网络节目主持人的涌现。随着网络媒体发展,大量传统媒体主持人开始加入网络节目主持人队伍。传统媒体信奉“内容为王”,而网络媒体开始向“受众为中心”转变。网络环境下,任何人都能成为受众,也都可以生产内容。法国哲学家路易.阿尔都塞提出的询唤理论,放置到网络节目主持人和受众关系上,这种询唤是良性的互动。网络节目主持人的出现有着一定的文化因素,在受众被媒体人的意识形态询唤为主体的过程中,受众作为个体就会对这种召唤进行回应,最终实现自己也能成为一个传播者。网络节目主持人总是以生活为创作根基,取材多来自于生活,这些特点都保证了:网络节目主持人能够引发受众对他们更多的兴趣和关注。而且网络节目主持人自身的思维方式和主持方式也受制于受众喜好,他们比传统主持人更加看重受众反馈,也更加重视与受众的沟通。网络节目主持人所呈现出狂欢文化是一种反体制、反规则的充满活力的现代文化。很多受众其实并不想成为主角,只是抱着看客心理。他们并不关心网络上其他人的命运到底如何,只是带着“审美”或者“审丑”的观者态度,来满足自己的猎奇心理,这些网友也不喜欢发表意见。网络节目主持人的出现正好促使这些具有看客心理的人更加关注网络事件,找到归属感,久而久之,具有看客心理的人也会被询唤成为网络主体,开始参与到网络讨论里。网络节目主持人对受众的成功询唤,离不开传统媒体的铺垫,但是更与这个时代的发展密切相关。这个时代,网络节目发达,信息碎片化,文化样式多种多样,在价值正确坚定的基础上,粉丝文化蓬勃发展。作为传媒人,我们要时刻坚持立场:用有文化品位的作品来培养受众的趣味。
[Abstract]:The arrival of new media, make network self-made program develop rapidly, this also drives the emergence of network program host. With the development of network media, a large number of traditional media hosts began to join the team of network program hosts. Traditional media believe in "content as king", and network media begin to change to "audience-centered". Network environment, anyone can become an audience, can also produce content. The French philosopher Louis. Althusser's theory of inquiry and call, put into the network program host and audience relationship, this call is a benign interaction. The emergence of network host has certain cultural factors. In the process of the audience being called the subject by the media ideology, the audience, as an individual, will respond to this call, and finally realize that they can become a communicator. The network program host always takes the life as the creation foundation, draws the material to come from the life, these characteristics have guaranteed: the network program host can arouse the audience more interest and the attention to them. Moreover, the way of thinking and hosting of network program host is also restricted by audience preference, they value audience feedback more than traditional host, and pay more attention to communication with audience. The carnival culture presented by the network program host is an anti-system, anti-rule, dynamic modern culture. Many audience actually do not want to become the protagonist, just hold to see the psychology. They do not care what the fate of others on the Internet, but with the "aesthetic" or "ugly" attitude of viewers to satisfy their curiosity, these users do not like to express their opinions. The appearance of network program host makes these people with watching psychology pay more attention to network events and find a sense of belonging. Over time, people with watching psychology will also be asked to become network subject and begin to participate in the network discussion. The success of network program host to the audience can not be separated from the traditional media, but it is closely related to the development of this era. In this era, the network program is developed, the information is fragmented, the cultural style is varied, on the basis of the correct and firm value, the fan culture flourishes. As media people, we should always stand by our position: to cultivate the interest of the audience with works with cultural taste.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222.2

【相似文献】