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用声音致敬新时代——新华社“30亿级”互动产品是如何炼成的

发布时间:2018-07-27 18:32
【摘要】:新华社10月13日推出的"点赞十九大中国强起来"系列互动产品,截至10月26日,网友参与5.12亿人次,点赞量1.2亿,页面浏览量30亿,继《红色气质》《心中的牵挂》《大道之行》等,"点赞十九大中国强起来"又一次刷新了互联网产品的纪录,他们是如何做到的?本文是主创人员对于这样一个"30亿级"的互联网互动新闻产品制作思路的解读以及路径的回顾与总结。
[Abstract]:Xinhua News Agency launched on October 13 a series of interactive products called "19 likes the Great China stronger". As of October 26, the number of netizens participating in the series was 512 million, the number of likes was 120 million, and the page views were 3 billion. After "red temperament", "concern in the heart", "when Great Way was implemented", "praise the 19th National Congress of China to strengthen" once again set a new record for Internet products, how did they do it? This paper is the author's review and summary of such a "3 billion level" Internet interactive news product production thinking.
【作者单位】: 新华社;
【分类号】:G219.2

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