内蒙古广播电视台新闻广播频率研究
发布时间：2018-07-28 16:01
【摘要】：内蒙古广播电视台“新闻广播”频率是内蒙古自治区第一个专业的新闻广播频率。自2007年1月1日开播至今已有10年时间。10年来,内蒙古广播电视台“新闻广播”频率虽然在不断改革创新中取得了一定成绩,但是,同其他广播频率在收听率和市场份额方面相比还存在着明显的不足和差距。为了进一步提高内蒙古广播电视台“新闻广播”频率的竞争力和影响力,本文以此频率为研究对象,梳理频率发展历程,并从定位分析、节目分析、收听动态分析等方面进行深入探讨,针对其目前存在的薄弱环节提出可行性的建议和对策。本文由导论,正文(第一章到第四章),结论等三个部分组成。导论主要阐述了本文的选题原由、目的、意义及其研究现状。正文第一章,主要阐述和交代了内蒙古广播电视台“新闻广播”频率的发展历程;第二章主要分析了“新闻广播”代表性节目,以点代面说明新闻广播在新闻宣传与新闻报道及服务等方面所作的尝试及效果;第三章阐述了“新闻广播”频率受众领域的演变,分析了受众年龄、学历、职业、收入等的变化;第四章阐述了“新闻广播”频率目前存在的问题,并对今后的发展提出了几点建议。最后对全文内容做出总结。
[Abstract]:Inner Mongolia Radio and Television "News broadcast" frequency is the first professional news broadcast frequency in Inner Mongolia Autonomous region. It has been 10 years since it started broadcasting on January 1, 2007. In the past 10 years, although the frequency of "News Broadcasting" of Inner Mongolia Radio and Television Station has made some achievements in the continuous reform and innovation, however, Compared with other broadcast frequencies, there are still obvious gaps in listening rate and market share. In order to further improve the competitiveness and influence of the "News broadcast" frequency of Inner Mongolia Radio and Television Station, this paper takes this frequency as the research object, combs the frequency development course, and analyzes from the localization, the program analysis, Listening to the dynamic analysis and other aspects of in-depth discussion, in view of its existing weaknesses and put forward feasible suggestions and countermeasures. This paper consists of three parts: introduction, text (chapter 1 to chapter 4) and conclusion. The introduction mainly expounds the reason, purpose, significance and research status of this paper. The first chapter mainly expounds and explains the development course of "News broadcast" frequency of Inner Mongolia Radio and Television Station, the second chapter mainly analyzes the representative program of "News Broadcasting". The third chapter expounds the evolution of "News Broadcasting" frequency audience, analyzes the audience's age, education, occupation, etc. Chapter four expounds the problems existing in the frequency of "news broadcasting" and puts forward some suggestions for the future development. Finally, the full text of the content of the summary.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2
本文编号：2150817
[Abstract]:Inner Mongolia Radio and Television "News broadcast" frequency is the first professional news broadcast frequency in Inner Mongolia Autonomous region. It has been 10 years since it started broadcasting on January 1, 2007. In the past 10 years, although the frequency of "News Broadcasting" of Inner Mongolia Radio and Television Station has made some achievements in the continuous reform and innovation, however, Compared with other broadcast frequencies, there are still obvious gaps in listening rate and market share. In order to further improve the competitiveness and influence of the "News broadcast" frequency of Inner Mongolia Radio and Television Station, this paper takes this frequency as the research object, combs the frequency development course, and analyzes from the localization, the program analysis, Listening to the dynamic analysis and other aspects of in-depth discussion, in view of its existing weaknesses and put forward feasible suggestions and countermeasures. This paper consists of three parts: introduction, text (chapter 1 to chapter 4) and conclusion. The introduction mainly expounds the reason, purpose, significance and research status of this paper. The first chapter mainly expounds and explains the development course of "News broadcast" frequency of Inner Mongolia Radio and Television Station, the second chapter mainly analyzes the representative program of "News Broadcasting". The third chapter expounds the evolution of "News Broadcasting" frequency audience, analyzes the audience's age, education, occupation, etc. Chapter four expounds the problems existing in the frequency of "news broadcasting" and puts forward some suggestions for the future development. Finally, the full text of the content of the summary.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2
【参考文献】
相关期刊论文 前6条
1 于琼;;浅析现代媒体环境下广播新闻节目的有序化编排策略[J];新闻研究导刊;2016年19期
2 张寅;;融媒体传播背景下新闻广播频率的升级传播路径研究[J];中国广播;2016年03期
3 吴迪;;对象性广播频率发展现状及其思考——以“青年广播”频率为研究对象[J];新闻研究导刊;2015年12期
4 张君浩;;内蒙古广播事业发展战略研究[J];北方经济;2012年17期
5 李利克;;广播新闻频率的战略定位与选择[J];新闻前哨;2006年09期
6 邱海理;打造品牌节目 提升广播核心竞争力[J];新闻战线;2003年11期
相关硕士学位论文 前1条
1 李宝玉;从中国之声看中国内地新闻广播的转型与走向[D];西北大学;2011年
，本文编号：2150817
本文链接：https://www.wllwen.com/xinwenchuanbolunwen/2150817.html
