新媒体环境下反转新闻的模式探析
发布时间：2018-08-04 11:31
【摘要】：伴随着新媒体的日新月异,在新闻报道中频繁地出现了以下现象:随着新闻事件的逐渐推进,事件的真相也随着高涨的关注度出现持续逆转,最后演变成和最初新闻原貌完全颠覆的结局,这就是“反转新闻”。反转新闻的层出不穷极大危害了社会信任体系的构建,严重打击了媒体的公信力,在社会上引起了极不好的影响。而反转新闻的出现并非偶然事件,其本身的内容叙事、传播要素、传播过程模式等特点都为新闻反转现象的出现埋下了伏笔。在反转新闻持续增多的情况下,及时的发现其完整的传播概况,根据传播模式特点找出频现原因,并针对性地提出遏制措施极其必要。本文贯彻“理论指导实践”的原则,通过梳理2013-2016年的39件新闻反转大事件,运用了“议程设置”、“意见领袖”、“刻板印象”等相关的传播理论知识,结合前人的经典传播模式模型,从中摸索出反转新闻背后的普适传播模式——非线性多循环微传播模式,并根据传播关键五要素,发现了新闻反转频现的原因,以期根据理论研究所得,提出相应的治理措施,从传播过程中去矫治这种非正常的新闻传播现象。
[Abstract]:With the rapid development of new media, the following phenomena occur frequently in news reports: with the gradual advancement of news events, the truth of events also continues to reverse with the rising attention. In the end, it turns out to be a completely subversive ending of the original news, which is called "reverse news". The emergence of reverse news in endlessly endangers the construction of social trust system, seriously attacks the credibility of the media, and causes a very bad influence on the society. However, the emergence of reverse news is not an accidental event, and its characteristics such as content narration, communication elements and the mode of communication process all provide the foreshadowing for the emergence of news reversal phenomenon. Under the condition that the reverse news continues to increase, it is necessary to find out the complete communication situation in time, to find out the cause of frequent occurrence according to the characteristics of the communication mode, and to put forward the containment measures accordingly. This paper carries out the principle of "Theory guiding practice", combs 39 major news events in 2013-2016, and applies relevant communication theory knowledge, such as "agenda setting", "opinion Leader", "stereotype" and so on. Combined with the classical communication model of predecessors, the universal propagation model behind reverse news, the nonlinear multi-cycle micropropagation model, is found out from the model, and according to the five key elements of communication, the reason of news reversal frequency is found. In order to study the theory, put forward the corresponding measures, from the process of communication to correct this abnormal phenomenon of news dissemination.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G219.2
[Abstract]:With the rapid development of new media, the following phenomena occur frequently in news reports: with the gradual advancement of news events, the truth of events also continues to reverse with the rising attention. In the end, it turns out to be a completely subversive ending of the original news, which is called "reverse news". The emergence of reverse news in endlessly endangers the construction of social trust system, seriously attacks the credibility of the media, and causes a very bad influence on the society. However, the emergence of reverse news is not an accidental event, and its characteristics such as content narration, communication elements and the mode of communication process all provide the foreshadowing for the emergence of news reversal phenomenon. Under the condition that the reverse news continues to increase, it is necessary to find out the complete communication situation in time, to find out the cause of frequent occurrence according to the characteristics of the communication mode, and to put forward the containment measures accordingly. This paper carries out the principle of "Theory guiding practice", combs 39 major news events in 2013-2016, and applies relevant communication theory knowledge, such as "agenda setting", "opinion Leader", "stereotype" and so on. Combined with the classical communication model of predecessors, the universal propagation model behind reverse news, the nonlinear multi-cycle micropropagation model, is found out from the model, and according to the five key elements of communication, the reason of news reversal frequency is found. In order to study the theory, put forward the corresponding measures, from the process of communication to correct this abnormal phenomenon of news dissemination.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G219.2
【参考文献】
相关期刊论文 前10条
1 吕静;;全民新闻报道背景下互联网朋友圈谣言传播机制探讨[J];出版广角;2016年19期
2 刘R，
本文编号：2163855
本文链接：https://www.wllwen.com/xinwenchuanbolunwen/2163855.html
