数据驱动背景下财经传媒价值链重构
发布时间：2018-08-31 09:26
【摘要】：在数据驱动时代,财经传媒产业价值链凸显资源高度关联、内容普遍衍生、渠道多向延伸三种特性。财经媒体要解决当前价值链单一与僵化问题,须优化企业结构,通过差异化与专一化战略,运用资本杠杆,开辟数据创新路径,体现数据创造价值的竞争优势。
[Abstract]:In the era of data driving, the value chain of financial media industry highlights three characteristics: resources are highly related, content is generally derived, and channels are multidirectional. In order to solve the problem of single and rigid value chain, the financial media should optimize the enterprise structure, use capital lever to open up the path of data innovation, and reflect the competitive advantage of creating value by data through the strategy of differentiation and specialization.
【作者单位】： 上海财经大学人文学院新闻系;
【基金】：[基金项目]上海财经大学教学创新团队成果之一
【分类号】：G206-F
本文编号：2214576
[Abstract]:In the era of data driving, the value chain of financial media industry highlights three characteristics: resources are highly related, content is generally derived, and channels are multidirectional. In order to solve the problem of single and rigid value chain, the financial media should optimize the enterprise structure, use capital lever to open up the path of data innovation, and reflect the competitive advantage of creating value by data through the strategy of differentiation and specialization.
【作者单位】： 上海财经大学人文学院新闻系;
【基金】：[基金项目]上海财经大学教学创新团队成果之一
【分类号】：G206-F
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