新媒体环境下的人际交互及策略研究

发布时间：2018-09-01 19:58

【摘要】：随着数字技术的发展,新兴媒体层出不穷,不断改变着人们的日常生活。新媒体环境下,人际交互方式由传统的面对面、一对多交互向虚拟化、一对一、多对多交互方式发展,呈现不同于传统媒体时代的新面貌。本文主要研究新媒体环境下影响人际交互的因素,探讨人际交互的方式和策略。首先,本文对新媒体和人际交互的相关概念与理论进行了解读,在依据其交互特性将新媒体分为网络新媒体、自媒体、移动新媒体三类进行特征分析。其次,从传播学出发,基于传播主体、传播内容、传播途径与传播受众四个维度,对人际交互进行解读。第三,通过对传统媒体环境下,上述四个维度的发展策略及其表现出来的不足,总结归纳出人际交互的四个维度在新媒体环境下的策略。第四,设计一个新媒体交互实例,将提出的人际交互的策略应用其中,通过实例后台数据与问卷调查数据进行数据分析,验证所提的新媒体环境下人际交互策略的有效性。新媒体是一把双刃剑,在逐渐改变人们生活的同时也给人们带来一些了麻烦。本文在最后对新媒体的负面影响进行了简单的论述,并提出了本文研究的不足之处,展望了未来新媒体环境下人际交互的新发展。
[Abstract]:With the development of digital technology, new media emerge in endlessly, changing people's daily life constantly. In the new media environment, the interpersonal interaction mode develops from traditional face-to-face, one-to-many interaction to virtualization, one-to-one, many-to-many interaction, and presents a new look different from the traditional media era. This paper mainly studies the factors that affect interpersonal interaction in the new media environment, and discusses the ways and strategies of interpersonal interaction. Firstly, this paper interprets the related concepts and theories of new media and interpersonal interaction. According to its interactive characteristics, the new media is divided into three categories: network new media, self-media and mobile new media. Secondly, based on the four dimensions of communication subject, communication content, communication approach and communication audience, the author interprets interpersonal interaction. Third, through the traditional media environment, the above four dimensions of development strategies and their shortcomings, summed up the four dimensions of interpersonal interaction in the new media environment strategies. Fourthly, a new media interaction example is designed, in which the proposed interpersonal interaction strategy is applied. The effectiveness of the proposed interpersonal interaction strategy under the new media environment is verified by analyzing the data from the background data and questionnaire data. New media is a double-edged sword, gradually changing people's lives, but also brought some trouble to people. At the end of this paper, the negative effects of new media are briefly discussed, the shortcomings of this study are pointed out, and the new development of interpersonal interaction in the new media environment is prospected.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】