“90后”大学生利用新媒体传播正能量路径探析
发布时间：2018-09-04 11:34
【摘要】：新媒体逐步取代传统媒体影响着人们的生活方式,"90后"大学生是新媒体的主要用户群之一,引导大学生利用新媒体传播正能量是高校工作的重中之重。近年来,高校在利用新媒体传播正能量方面取得了一些成效,也存在新媒体利用不成体系、大学生被动接受正能量等问题。高校要以"90后"大学生为主体,使其从被动走向主动,担任多重角色,通过加强大学生媒介素养、充分利用各种媒介形态,通过建设新媒体传播平台、以"90后"大学生为主体建设队伍、加强新媒体传播正能量内容建设、建立新媒体管理制度等路径,传播正能量,占领高校舆论阵地,形成正确的舆论导向。
[Abstract]:The new media is gradually replacing the traditional media to influence people's way of life. The "post-90s" college students are one of the main users of the new media, and guiding students to use the new media to spread positive energy is the most important part of the work of colleges and universities. In recent years, colleges and universities have made some achievements in using new media to spread positive energy. There are also some problems such as how to make use of new media and how to accept positive energy passively. Colleges and universities should take "post-90s" students as the main body, make them from passive to active, take on multiple roles, strengthen the media literacy of college students, make full use of all kinds of media forms, and build a new media communication platform. Taking the post-90s college students as the main body, we should strengthen the construction of the positive energy content of the new media dissemination, establish the new media management system, spread the positive energy, occupy the position of public opinion in colleges and universities, and form the correct public opinion guidance.
【作者单位】： 河南牧业经济学院;
【基金】：2016年度河南省科技厅软科学研究项目“‘90后’大学生利用新媒体传播正能量研究”(项目编号:162400410060)的阶段性成果
【分类号】：G206;G645.5
本文编号：2221972
[Abstract]:The new media is gradually replacing the traditional media to influence people's way of life. The "post-90s" college students are one of the main users of the new media, and guiding students to use the new media to spread positive energy is the most important part of the work of colleges and universities. In recent years, colleges and universities have made some achievements in using new media to spread positive energy. There are also some problems such as how to make use of new media and how to accept positive energy passively. Colleges and universities should take "post-90s" students as the main body, make them from passive to active, take on multiple roles, strengthen the media literacy of college students, make full use of all kinds of media forms, and build a new media communication platform. Taking the post-90s college students as the main body, we should strengthen the construction of the positive energy content of the new media dissemination, establish the new media management system, spread the positive energy, occupy the position of public opinion in colleges and universities, and form the correct public opinion guidance.
【作者单位】： 河南牧业经济学院;
【基金】：2016年度河南省科技厅软科学研究项目“‘90后’大学生利用新媒体传播正能量研究”(项目编号:162400410060)的阶段性成果
【分类号】：G206;G645.5
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