影视媒介视域下的西口文化传播研究
发布时间：2018-09-17 19:03
【摘要】：走西口是中国近代三大移民运动之一,西口文化是指西口地区因为走西口这一历时数百年的事件积累而产生的包括观念、风俗在内,具有自我特色的诸多文化元素的总和,主要包括生产技术、生活方式、生活习俗、语言以及民间文化等。影视中的西口文化指的是通过影视作品反映出来的西口文化,包括走西口完整的故事传播,走西口的场景传播,西口文化的声、乐传播,西口地域的风貌传播和西口精神的传播。本文按照时间顺序对西口文化的影视剧、电影、纪录片及栏目进行梳理,将西口文化的相关影视作品分为三个历史时期,对影视媒介对西口文化的传播特征、传播内容和传播效果进行了总结。影视媒介对于西口文化的传播采用的是有利于西口文化传播的视听组合手段。随着新媒体的发展,也实现了多终端的跨屏传播和以弹幕为主要形式的互动传播,西口文化作为一种地域文化,在传播过程中体现出了很强的窄域化传播特征。影视媒介传播的西口文化内容主要有包括沙漠、草原、黄土高原、黄河等地方特色浓郁的自然景观,以人文建筑、风俗习惯、方言文化和民歌曲艺为代表的别具一格的西口文化符号,以及富有时代特色的西口精神。影视媒介对于西口文化的反映,不仅促进了西口文化的传播,推动西口地区经济的发展,还推进了西口地区文化的进一步融合。然而,反映西口文化的影视作品还存在对西口文化挖掘不够深入、质量参差不齐以及文化营销策略落后等问题,要解决这些问题,应当推进西口文化的研究进程,不断深入挖掘其内涵,提升商业运作能力,提高影视作品制作水准,改进文化营销策略,让西口文化焕发新的生命力。
[Abstract]:Xikou is one of the three major immigration movements in modern China. Xikou culture refers to the sum of many cultural elements with self-characteristics, including ideas, customs, including production technology, lifestyle, life customs, language and folk culture, which were produced by the accumulation of Xikou culture, which lasted for hundreds of years. The Xikou culture in television refers to the Xikou culture reflected in the films and television works, including the complete story transmission of the Xikou, the scene transmission of the Xikou, the sound of the Xikou culture, the music transmission, the style transmission of the Xikou region and the spread of the Xikou spirit. This paper classifies the relevant films and TV works of Xikou culture into three historical periods, and summarizes the characteristics, contents and effects of the film and TV media on the dissemination of Xikou culture. Multi-terminal cross-screen communication and interactive communication in the form of bullet screen, Xikou culture as a regional culture, in the process of communication reflects a strong narrow-area transmission characteristics. Architecture, customs, dialect culture and folk songs are the representative of the unique Xikou culture symbols, as well as the spirit of the times. In order to solve these problems, we should promote the research process of Xikou culture, constantly dig its connotation, enhance the commercial operation ability, improve the production level of film and television works, and improve cultural marketing. Strategy, so that Xikou culture will bring new vitality.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;J905
本文编号：2246816
[Abstract]:Xikou is one of the three major immigration movements in modern China. Xikou culture refers to the sum of many cultural elements with self-characteristics, including ideas, customs, including production technology, lifestyle, life customs, language and folk culture, which were produced by the accumulation of Xikou culture, which lasted for hundreds of years. The Xikou culture in television refers to the Xikou culture reflected in the films and television works, including the complete story transmission of the Xikou, the scene transmission of the Xikou, the sound of the Xikou culture, the music transmission, the style transmission of the Xikou region and the spread of the Xikou spirit. This paper classifies the relevant films and TV works of Xikou culture into three historical periods, and summarizes the characteristics, contents and effects of the film and TV media on the dissemination of Xikou culture. Multi-terminal cross-screen communication and interactive communication in the form of bullet screen, Xikou culture as a regional culture, in the process of communication reflects a strong narrow-area transmission characteristics. Architecture, customs, dialect culture and folk songs are the representative of the unique Xikou culture symbols, as well as the spirit of the times. In order to solve these problems, we should promote the research process of Xikou culture, constantly dig its connotation, enhance the commercial operation ability, improve the production level of film and television works, and improve cultural marketing. Strategy, so that Xikou culture will bring new vitality.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;J905
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