中国广电传媒融合发展的动态与思考——基于上市公司2016年度财报的解读
发布时间：2018-09-18 12:36
【摘要】：国有广电在网络升级中寻找新增长点,具有版权交易和增值搭载能力的内容方显王者风范,扩张性资产融合和捕捉新赢利业务是当前资产整合的重要动向。未来,需要解决基础建设与"微笑曲线"的矛盾,做好"牌照全"与"业务强"的匹配。在全国一张网和NGB(下一代广播电视网)的大趋势下,富有大智慧的顶层设计和落实于用户关系的基层探索,二者不可或缺。
[Abstract]:State-owned radio and television in the network upgrade to find new growth points, with copyright trading and value-added carrying capacity of content to show the style of the king, expansionary assets integration and capture new profitable business is the current important trend of asset integration. In the future, we need to solve the contradiction between infrastructure construction and "smile curve", and make a good match between "license plate" and "strong business". Under the general trend of a national network and NGB (next Generation Radio and TV Network), the top-level design with great wisdom and the grass-roots exploration of user relations are indispensable.
【作者单位】： 洛阳师范学院;
【基金】：河南省哲学社会科学规划项目“大数据背景下河南电视媒体融合发展研究”〈项目编号:2015BXW012〉研究成果
【分类号】：G229.2-F
[Abstract]:State-owned radio and television in the network upgrade to find new growth points, with copyright trading and value-added carrying capacity of content to show the style of the king, expansionary assets integration and capture new profitable business is the current important trend of asset integration. In the future, we need to solve the contradiction between infrastructure construction and "smile curve", and make a good match between "license plate" and "strong business". Under the general trend of a national network and NGB (next Generation Radio and TV Network), the top-level design with great wisdom and the grass-roots exploration of user relations are indispensable.
【作者单位】： 洛阳师范学院;
【基金】：河南省哲学社会科学规划项目“大数据背景下河南电视媒体融合发展研究”〈项目编号:2015BXW012〉研究成果
【分类号】：G229.2-F
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