媒体舆情业务的生态及其影响研究

发布时间：2018-10-04 20:56

【摘要】：正近年来,舆情服务业蓬勃发展,它作为"朝阳"产业已是不争的事实1。新闻媒体是较早从事舆情服务的组织之一,2012年后在纸媒寒冬、媒体融合转型的行业大背景下,"舆情业务被不少媒体机构视为转型发展的重要增长点"2,越来越多的新闻媒体创办舆情服务机构。由于舆情服务业发展的时间较短,获取内部材料相对不易,学界针对媒体舆情业务的研究极少,缺乏对新闻媒体从事舆情服务前因后果的宏观审视,也缺乏从中观的组织层面分析探讨舆情业务的开展对
[Abstract]:In recent years, public opinion service industry is booming, it as a "sunrise" industry has been an indisputable fact 1. The news media was one of the early organizations engaged in public opinion services, after 2012 in the paper cold winter, Under the background of media integration and transformation, "public opinion business" is regarded as an important growth point by many media organizations. 2. More and more news media establish public opinion service institutions. Because the development of public opinion service industry is relatively short, it is relatively difficult to obtain internal materials, the academic research on media public opinion business is very little, and lack of macro examination of the reasons and consequences of news media engaging in public opinion service. There is also a lack of organizational analysis from the meso level to discuss the development of public opinion business
【作者单位】：南京师范大学新闻与传播学院;
【分类号】：G206;G219.2

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