百望山森林公园公众号宣教解说系统设计研究

发布时间：2018-10-08 16:20

【摘要】：森林公园是大型的户外科普教育基地,具有生态保护、休闲游憩等功能。为了加强游客对森林的认识,宣教解说成为当前森林公园建设研究的重点。宣教解说系统是森林公园向游客传递知识信息的主要载体,是连接解说主体和解说受众者的桥梁,不仅能向游览者传输环境保护、科普知识、自然资源等信息,增加游客满意度、树立生态环境价值观,还有助于加强景区对游客行为的管理,是森林公园宣教工程建设的核心要素[1]。因此,对森林公园宣教解说系统的研究尤为重要。目前我国森林公园宣教解说系统普遍存在着解说方式单一、解说内容简单、管理机制匮乏等问题。随着互联网技术的快速发展和智能化移动终端产品的普及,以手机为代表的网络终端将成为新生力量,公众号宣教解说系统在森林公园的应用将大力发展。公众号宣教解说系统具有双向互动交流、信息传递速度快、无时间空间制约、反馈真实准确、具高效性、后期维护成本低、资讯内容多样化等特点,利用公众号宣教解说系统的新型解说模式,实现森林公园宣教解说系统的解说导览、交流、科普教育、环境教育、生态保护、服务等功能的必要补充。本文通过实地考察及问卷调查的方式,总结分析解说受众的关注点,并针对百望山森林公园的现状及问题所在,从公众号宣教解说系统的宣教解说框架以及系统相关应用等方面来探讨百望山公众号宣教解说系统的设计,将公众号融入宣教解说系统实现管理方与游客的互动交流。
[Abstract]:Forest park is a large-scale outdoor science education base, with ecological protection, recreation and other functions. In order to strengthen the tourists' understanding of the forest, the preaching and explanation has become the focus of the forest park construction. The preaching and explaining system is the main carrier for the forest park to transmit the knowledge information to the tourists. It is a bridge connecting the main body of explanation and the audience of explanation. It can not only transmit information such as environmental protection, popular knowledge of science, natural resources and so on, but also to the visitors. Increasing the satisfaction of tourists, setting up the values of ecological environment, and strengthening the management of tourist behavior in scenic spots are the core elements of the construction of propaganda and education project in forest parks [1]. Therefore, it is very important to study the system of preaching and explaining in forest park. At present, there are many problems in the system of preaching and explaining in forest parks in our country, such as the single way of explanation, the simple content of explanation, the lack of management mechanism and so on. With the rapid development of Internet technology and the popularization of intelligent mobile terminal products, the network terminal represented by mobile phone will become a new force, and the application of public number propaganda and explanation system in forest park will be greatly developed. The public number propaganda and explanation system has the characteristics of two-way interactive communication, fast information transmission, no time and space constraints, truthful and accurate feedback, high efficiency, low maintenance cost in the later period, diversity of information content, and so on. By using the new mode of public number preaching and explaining system, the necessary supplement of the functions of forest park preaching and explaining system, such as explanation guide, communication, popular science education, environmental education, ecological protection, service and so on, can be realized. Through field investigation and questionnaire survey, this paper summarizes and analyzes the concerns of the audience, and aims at the present situation and problems of the Baiwangshan Forest Park. This paper discusses the design of the public number preaching and explaining system from the aspects of the framework of the public number preaching and explaining system as well as the related application of the system, so as to integrate the public number into the missionary explanation system to realize the interactive communication between the management and the tourists.
【学位授予单位】：中国林业科学研究院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU986.52;G206

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