健康传播的电视剧实践:中国医疗题材电视剧的价值追求与发展路径

发布时间：2018-10-12 09:27

【摘要】：作为健康传播的电视剧实践,中国医疗题材电视剧在近六十年的探索过程中形成了一种相对稳定的价值追求。从社会价值方面来看,它不断发挥"社会问题剧"的功能,直面人性善恶,正视医疗困境,缓和医患关系,传播健康知识;从艺术价值方面来看,它秉承了现实主义美学传统,主要体现在题材选择、主题呈现、情节设置、人物塑造等方面;从产业价值方面来看,它渴望实现新兴类型剧的产业化,持续推进类型化、精品化、产业化等。与此同时,中国医疗剧自身也存在一些问题和障碍,如专业性、现实性、可视性不足。未来中国医疗剧的进一步发展,应当主要从规模化、品牌化、国际化三个方向努力。
[Abstract]:As a practice of healthy communication, Chinese medical drama has formed a relatively stable pursuit of value in the course of nearly 60 years of exploration. From the point of view of social value, it constantly exerts the function of "social problem drama", directly faces the good and evil of human nature, faces the plight of medical treatment, alleviates the relationship between doctors and patients, spreads health knowledge, and inherits the aesthetic tradition of realism from the point of view of artistic value. It is mainly embodied in theme selection, theme presentation, plot setting, character shaping and so on. From the aspect of industrial value, it is eager to realize the industrialization of new types of drama, and continue to promote typology, fine quality, industrialization and so on. At the same time, Chinese medical drama itself also has some problems and obstacles, such as professionalism, reality, visibility. In the future, the further development of Chinese medical drama should focus on three directions: scale, brand and internationalization.
【作者单位】：中国传媒大学传媒艺术与文化研究中心;中国传媒大学;《现代传播》编辑部;
【基金】：国家社科基金艺术学项目“媒介融合时代的视听内容生产研究”(16BC045) 教育部新世纪优秀人才支持计划项目“新媒体时代中国电视艺术生存与发展问题与策略研究”(NCET131005)
【分类号】：G229.2

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