微博参与下的集体行动形成与消解机制研究
发布时间：2018-10-12 12:26
【摘要】：近几年来,微博越来越深地渗透到集体行动中,微博集体行动成为集体行动发展的新势头。在微博的介入下,集体行动呈现出新的样貌,其蔚然发展之势,使我们不得不以更宽广的视野、更多面的视角来看待这一社会现象。正是在这一背景下,笔者选择微博集体行动为研究对象,对其形成和消解机制进行分析,以期对微博集体行动的内在生成逻辑有更加深刻的认识。论文整体采用的是集体行动研究的社会学取向,运用个案分析和访谈调查等研究方法,在对微博集体行动的概念定义与分类的基础上,阐释其从意识萌芽、展开行动到最终消解的完整生命历程。论文首先分析了集体意识的觉醒过程。本文沿着微博中群体形成的轨迹,分别探讨了群体边界标记形成,群体成员找寻之旅,群体维持与群体流动的三个过程,这三个过程的完成使“群体”的边界在微博中逐渐凸显出来。心理学研究认为集体是群体发展的更高阶段,相比群体,集体有更强的整体性和更高的团结度。在微博中,群体到集体的转变是通过群体成员之间的仪式互动达成的。仪式互动是集体意识觉醒的重要一步,其核心机制是高度的相互关注和高度的情感连带,经由仪式互动,个体完成了由“我”到“我们”的心理认同。集体认同感——“我们”——的形成并不能必然导致集体行动的发生,从集体认同感到集体行动,还需要经历一个动员的过程。在微博行动集体中,存在着不同的角色分工,包括行动倡导者、行动参与者、行动旁观者和反行动者。其中因具有某种“不确定性领域”而成为行动倡导者的微博用户在微博集体行动动员中的作用尤为重要。微博集体行动倡导者通过运用框架化策略对集体行动相关事件以及集体行动赋予某种意义,以吸引更多人参与到集体行动中来。这种框架化策略主要包括框架搭桥、框架扩大、框架延伸、框架转换以及框架借用。应当说,微博集体行动的发生场域并不局限于微博,线上线下的连接是微博集体行动中不可忽视的一个部分。根据连接主体的不同,连接又可以分为主动型线上线下连接和被动型线上线下连接。主动型线上线下连接的主体是集体行动者本身,其形成是不同角色的行动者基于成本／风险——收益考量后的结果,被动型线上线下连接的主体包括传统媒体和政府部门两类,不同的连接主体的连接路径各不相同。微博集体行动不可能“长盛不衰”,随着时间的发展,其总会因各种各样的原因而被消解。本文认为,其原因可大体分为内部与外部两方面。内部原因包括共同关注焦点消褪使仪式互动无法完成、微博谣言泛滥使集体行动框架“破损”以及行动目标达成,行动集体自动解散：外部原因包括政府部门的控制与引导和微博平台的商业化和娱乐化侵蚀了公共表达空间。
[Abstract]:In recent years, Weibo has penetrated into the collective action more and more deeply. Weibo collective action has become a new momentum of collective action development. Under the intervention of Weibo, collective action presents a new appearance, and its development trend makes us have to look at this social phenomenon from a broader perspective and more perspectives. It is under this background that the author chooses Weibo's collective action as the object of study, and analyzes its formation and resolution mechanism in order to have a deeper understanding of the inner generative logic of Weibo's collective action. The whole thesis adopts the sociological orientation of collective action research, using case analysis and interview investigation and other research methods, on the basis of defining and classifying Weibo's concept of collective action, explains its sprout from consciousness. The complete course of life from action to final resolution. The paper first analyzes the awakening process of collective consciousness. Following the path of group formation in Weibo, this paper discusses the formation of group boundary markers, the search of group members, the maintenance of groups and the flow of groups. The completion of these three processes makes the boundary of "group" gradually prominent in Weibo. Psychological research holds that collectivity is a higher stage of group development. Compared with group, collective has stronger integrity and higher degree of unity. In Weibo, the transition from group to group is achieved through the ritual interaction between group members. Ritual interaction is an important step in the awakening of collective consciousness, and its core mechanism is high mutual concern and high emotional connection. Through ritual interaction, the individual completes the psychological identity from "I" to "us". The formation of collective identity-"we"-can not necessarily lead to collective action, from collective identity to collective action, we also need to go through a mobilization process. There are different roles in Weibo's collective action, including action advocate, action participant, action bystander and counteractor. Among them, Weibo user who became the action advocate because of some "uncertain field" plays a very important role in the collective action mobilization of Weibo. Weibo's collective action advocates give some meaning to collective action related events and collective action by using frame strategy in order to attract more people to participate in collective action. This framing strategy mainly includes frame bridging, frame expansion, frame extension, frame conversion and frame borrowing. It should be said that the field of Weibo's collective action is not limited to Weibo, and the connection between line and line is a part that cannot be ignored in Weibo's collective action. According to the different connecting bodies, the connection can be divided into active line and subline connection and passive line connection. The main body of active online and offline connection is the collective actor itself, and its formation is the result of cost / risk- benefit consideration of different actors. The passive online and offline main body includes traditional media and government departments. The connection paths of different connecting bodies are different. Weibo's collective action can not last forever. As time goes on, it will be eliminated for various reasons. In this paper, the reasons can be divided into internal and external aspects. Internal reasons include the fading of the common focus, the inability to complete the ritual interaction, the proliferation of rumors by Weibo, which "damaged" the framework for collective action, and the achievement of action goals. Collective disbandment: the external reasons include the control and guidance of the government and the commercialization and entertainment of Weibo platform which erode the public expression space.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206
，
本文编号：2266106
[Abstract]:In recent years, Weibo has penetrated into the collective action more and more deeply. Weibo collective action has become a new momentum of collective action development. Under the intervention of Weibo, collective action presents a new appearance, and its development trend makes us have to look at this social phenomenon from a broader perspective and more perspectives. It is under this background that the author chooses Weibo's collective action as the object of study, and analyzes its formation and resolution mechanism in order to have a deeper understanding of the inner generative logic of Weibo's collective action. The whole thesis adopts the sociological orientation of collective action research, using case analysis and interview investigation and other research methods, on the basis of defining and classifying Weibo's concept of collective action, explains its sprout from consciousness. The complete course of life from action to final resolution. The paper first analyzes the awakening process of collective consciousness. Following the path of group formation in Weibo, this paper discusses the formation of group boundary markers, the search of group members, the maintenance of groups and the flow of groups. The completion of these three processes makes the boundary of "group" gradually prominent in Weibo. Psychological research holds that collectivity is a higher stage of group development. Compared with group, collective has stronger integrity and higher degree of unity. In Weibo, the transition from group to group is achieved through the ritual interaction between group members. Ritual interaction is an important step in the awakening of collective consciousness, and its core mechanism is high mutual concern and high emotional connection. Through ritual interaction, the individual completes the psychological identity from "I" to "us". The formation of collective identity-"we"-can not necessarily lead to collective action, from collective identity to collective action, we also need to go through a mobilization process. There are different roles in Weibo's collective action, including action advocate, action participant, action bystander and counteractor. Among them, Weibo user who became the action advocate because of some "uncertain field" plays a very important role in the collective action mobilization of Weibo. Weibo's collective action advocates give some meaning to collective action related events and collective action by using frame strategy in order to attract more people to participate in collective action. This framing strategy mainly includes frame bridging, frame expansion, frame extension, frame conversion and frame borrowing. It should be said that the field of Weibo's collective action is not limited to Weibo, and the connection between line and line is a part that cannot be ignored in Weibo's collective action. According to the different connecting bodies, the connection can be divided into active line and subline connection and passive line connection. The main body of active online and offline connection is the collective actor itself, and its formation is the result of cost / risk- benefit consideration of different actors. The passive online and offline main body includes traditional media and government departments. The connection paths of different connecting bodies are different. Weibo's collective action can not last forever. As time goes on, it will be eliminated for various reasons. In this paper, the reasons can be divided into internal and external aspects. Internal reasons include the fading of the common focus, the inability to complete the ritual interaction, the proliferation of rumors by Weibo, which "damaged" the framework for collective action, and the achievement of action goals. Collective disbandment: the external reasons include the control and guidance of the government and the commercialization and entertainment of Weibo platform which erode the public expression space.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206
，
本文编号：2266106
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